Instagram, Twitter, or an blog are all great ways to start a beauty, advice, or lifestyle blog. However you choose to start, there are a couple of surefire ways to garner new followers and attract larger audiences. Here are four,
Post on a Schedule
One thing that turns people into loyal followers of a lifestyle blog is consistency. Readers want to know that they are taken care of. They want advice from someone who has it all together.
Set a schedule that you know you can follow. Perhaps you write all your posts on Sundays, and you know you can write 3 or 4 posts in a day. You can set a schedule to post one article (or picture for Instagram) twice a week, on Mondays and Thursdays.
This allows you to always be just a little bit ahead of your deadlines with lots of extra content. It also means that maybe you can start doing three per week if you realize you’re ready. Your dedicated readers will love that they can depend on your content during their downtime or lunch break.
Style for the Selfie
With Instagram, your followers get to see a little slice of your life through pictures. The Instagram story is a great way to keep up your lifestyle posts with slightly less produced content that can be a little more spontaneous.
That being said, it is important that your readers feel that you are someone they want advice from. Style yourself for every selfie to ensure your readers see your best self.
If your phone is bare, try cute Samsung Galaxy cases. If you often shoot unboxing content at home in your PJ’s, invest in a cute pair of pajamas or lay-around clothes just for these occasions.
Interact with Giveaways and Q & A’s
Your fanbase of followers doesn’t want to be ignored. One of the best ways to grow your client base is to make it fun to be a fan. Make them feel taken care of. Offering Twitter or Instagram story Q & A’s does just that.
Giveaways, on the other hand, give you the chance to gain followers and visibility, while also interacting with loyal current followers. It is a chance to give back to the followers who support your blog. Give specifications like:
To enter, you must:
- Follow me on Instagram/Twitter
- Like this post
- Share this post to your story/feed and tag me
- Comment below and tag who you’d share your prize with
Conditions like this allow for those participating in the giveaway to market for you.
Use Internal Links
One great way to capitalize on your content is to use internal links, which draw clients to other content on your site. Link in each blog post so that viewers can easily find the best writing on your site.
Quality internal links guide users to several resources on your page they will want to read. Maybe that means linking items from your merch store into articles or attaching similar blogs to others.
Internal linking encourages people to spend more time on your website, consuming what you have to offer. It shows off more of your content and make your site easier to use.
The Bottom Line
Growing a reader base takes time, but with these tips, you can speed up the process. Scheduling, styling, linking, and interacting are all great ways to show readers loyalty and consistency.
With a lifestyle blog, appearance is essential. Your readers are using your content to help them in their daily lives, and they need to trust you for this reason. Use these tips to keep current readers, find more, and grow your overall reader base.