Looking for the best social media management platform? Read our Sprout Social vs. Hoot Social comprehensive guide to discover their unique features, pricing, customer support, and more. Find the perfect platform to optimize your social media presence.
Sprout Social and Hoot Social are two prominent social media management platforms that offer a range of features to help small businesses and large enterprises streamline their social media strategies. From scheduling posts to monitoring conversations and analyzing performance, these tools provide a one-stop solution for businesses of all sizes. But is one better than the other?
In this article, we'll delve into the key features, customer support, and pricing plans offered by Sprout Social and Hoot Social. Read on to discover the perfect social media management tool for your business.
Sprout Social vs. Hoot Social: Overview
Sprout Social was founded in 2010. The social media management platform recognized the effectiveness of social media as a marketing tool. And that's why it aimed to provide businesses of all sizes with a platform to help them communicate with their audience effectively and create a real connection to advance their business.
Today, Sprout Social continues to be a leading player in the social media management industry. The platform has over 1000 employees and has worked with notable brands, including Evernote, Subaru, and Shopify. Glassdoor, G2, Capterra, and more have recognized Sprout Social.
Hoot Social has been operating for over a decade now. Since its inception, Hoot Social has been helping small startups and large enterprises effectively manage their social media presence and drive meaningful results.
The social media management platform has over 1000 employees in over 10 locations, including Toronto, Paris, Vancouver, London, and more. Forbes, G2, Capterra, and Trust Radius have recognized Hoot Social.
Sprout Social and Hoot Social offer various pricing plans to cater to different business needs and budgets. Let's look at their pricing structures below:
Sprout Social Pricing
Sprout Social offers four main pricing plans. They include:
- Standard: This plan costs $249 monthly and includes publishing, scheduling, and profile monitoring. With Standard Plan, you can manage up to 5 social profiles.
- Professional: The Professional plan costs $399 monthly and includes all the Standard plan's features. Additionally, the plan offers competitive reports for Instagram, Facebook, and Twitter, trend analysis for Twitter keywords and hashtags, and message tagging. With the Professional plan, you can manage unlimited social profiles.
- Advanced: The plan costs $499 monthly and includes all the Professional plan's features. The Advanced plan also offers automated link tracking, chatbots, and Twitter surveys.
- Enterprise: The Enterprise plan is customizable and tailored to meet the needs of your business.
Hoot Social Pricing
Hoot Social also offers four main pricing plans. They are:
- Professional: The Professional plan costs $99 monthly and includes unlimited post-scheduling and access to messages in one inbox. The Profession plan allows you to manage up to 10 social profiles.
- Team: This plan costs $249 monthly and includes all the Professional plan's features. It allows you to manage up to 20 social profiles and assign posts to team members.
- Business: The plan costs $739 monthly and includes all the Team plan's features. It allows you to manage up to 35 social profiles.
- Enterprise: The plan is tailored to larger organizations and is customizable and tailored to meet your organization's needs.
Regarding features, Sprout Social and Hoot Social offer comprehensive tools designed to help you manage your social media accounts effectively. Here are the features offered by Sprout Social and Hoot Social:
Sprout Social Features
Sprout Social allows you to schedule and publish posts across numerous social media platforms from a centralized dashboard. With Sprout Social, you can plan your content calendar and set specific posting times. The tool even helps you determine the most effective time to schedule and publish your posts. This ensures that your creative posts reach the right people at the right time, thus maximizing the potential for engagement and visibility.
Sprout Social also has a social listening feature that enables you to monitor relevant keywords and hashtags, brand mentions, and industry trends in real time. This helps you stay informed about conversations related to your brand, allowing you to gain valuable insights and manage your reputation.
If you intend to establish whether your social media strategy is working, Sprout Social provides valuable analytics tools that let you assess your efforts' effectiveness. These tools enable you to track key metrics like impressions, engagements, and clicks.
Hoot Social Features
Like Sprout Social, Hoot Social provides a centralized dashboard to create, schedule, and publish social media content easily. The platform also helps you identify the time slot during which your audience will most likely be active and receptive to your posts.
Hoot Social offers an innovative AI-powered feature that assists you in crafting captivating captions for your social media posts. And if you can't think of any post ideas, Hoot Social's OwlyWriter AI provides you with amazing post ideas that will help keep your social media feeds active and engaging.
Hoot Social provides detailed analytics and reporting on the performance of your social media posts. You can track engagement, comments, reach, and clicks metrics to understand how your audience responds to different posting times. Once you identify your top-performing posts, you can use OwlyWriter AI to recreate similar content within seconds.
Customer support is a necessary aspect to consider before choosing between Sprout Social and Hoot Social. Here's everything you need to know:
Sprout Social Support
Regarding customer support, Sprout Social offers several avenues for users to seek assistance. You can reach out to the Sprout Social team via phone call, live chat, email, or Q&A sessions. Being a social media management platform, Sprout Social also offers support through their social media platforms, including Twitter, Instagram, Facebook, LinkedIn, and YouTube.
Hoot Social Support
Hoot Soot also offers various types of customer support. The social media management platform utilizes social media platforms, including Twitter and Facebook, to offer 24/7 support. Their app has a feedback button that lets you easily communicate with the team. Hoot Social also offers a comprehensive help center that includes articles, webinars, and more.
Sprout Social and Hoot Social offer valuable features that will support you in managing your social media presence and driving engagement. Whether post-scheduling and publishing or social listening, these two platforms provide comprehensive tools to support your social media management efforts.
However, Sprout Social excels in providing customer support. On the other hand, Hoot Social stands out with its OwlyWriter AI that helps users generate captions and post ideas. Ultimately, the best platform between Sprout Social and Hoot Social will depend on your specific goals, budget, and preferences.