Starting any artistic career means turning your artistic talent into a job which is never an easy thing to do. Being creative and comping up with the content may come easy to artistically inclined people but that’s not all there is about building a career.
You need to know at least basic marketing strategies and advertising tricks. These need special knowledge on which people interested in the field spend much time learning about. And even after gaining the knowledge you need a specific skill set to be good at what you do. Sounds like a lot of work? It certainly is and this is why many famous artists and musicians have agents and a team that helps their career thrive.
Luckily, in this day and age it’s still possible to package yourself even if you are just starting out and can’t afford hiring an entire team of professionals. Here is a guideline on what to do when you are about to tap into the world of marketing and advertising as an upcoming professional in the field.
#1. Set Things Straight
First things first you need to be clear about what you want. Ask already fairly successful artists and musicians with established careers what the starting point was for them. Most, if not all, will tell you that they had a firm idea of what success means for them. This is exactly where you start too. Define what success means to you. You don’t have to choose one out of many things.
Success is a balance between excellence in the artistic field of your choice, recognition and being able to monetize the hard work and passion you put into the creation of your work.
That’s right! You are not just selling a piece, you are compensating for the time, energy and emotions that go into creating a single piece of artwork, song or an instrumental. Financial stability is not only beneficial but necessary in order to keep doing what you love to do.
#2. Know Your Target
Think about the entire world like one big marketplace. Different countries are different stores, big and small, where you can offer the owners to put your work up for a sale. Or, they are the ones offering you.
It all depends on who your target audience is. Dreaming big is good but be realistic about your goals. It’s safer to not risk everything all at once, start off small and slowly build yourself up to become a big name in the industry.
Ask yourself who you want your target audience to be. Do you want to become established locally or your desire is worldwide popularity. In the former case the choice is obvious and it’s easier to become a part of your local marketplace. In the latter case however, the advice is to aim for the biggest markets like that of the USA, which will guarantee global popularity.
#3. Know Your Platform
Considering there is still no team of people who can help you navigate through the industry itself it’s important to be mindful when you are choosing the platform where you want to put your work. Use the internet as much as you can. Visual and audio media platforms are the best choice.
Fortunately, these kinds of media websites have never lost their worldwide popularity and their future looks ever so promising.
Musical platforms such as Apple Music, Spotify or SoundCloud for musicians and producers, visual media websites like Youtube for artists. You have heard of all of them and have seen artists from various fields make a use of them. You can do the same. Just create your personal page and make it presentable in your own unique way.
#4. Be Mindful of Competition
It’s not a secret that the industry overall is fiercely competitive. Sometimes it gets hard for even the biggest and most popular names to keep up with the ever changing trends and demands. Let alone for someone who is just starting out.
Keeping this in mind, there is no shame in going an extra mile to help with keeping yourself up and high. Boost your audience number by purchasing viewers, followers or likes, depending on what media platform you use.
Websites like Jaynike have been created for that purpose. There’s really nothing better you can do to kick start your career and it will cost you extraordinarily cheap too. Don’t even think about it, just do it. Big numbers guarantee more engagement. And the numbers are organic too, no bots!
#5. Stay Mindful but Moderate.
Lastly, don’t forget to stay alert and mindful but do it in moderation. Don’t exhaust yourself. You will be much more productive in every way if you keep things light. Take care of your mental and physical well-being in the process. No burn outs will save you from artistic block too.