Online studies give you a plethora of lifelong learning opportunities, but you can also approach it as a lucrative business idea. The industry is growing steadily as entire organizations are constantly trying to improve their services and help employees gain new knowledge.
But running an eLearning business is not easy.
You have to be careful and plan out everything from courses to the digital marketing strategy, so it’s good to have a general idea of what awaits you in the process. Our goal is to assist you in starting a profitable online learning business, so let’s waste no more time on the introduction and focus on the practical steps you need to consider here.
1. Choose an eLearning Niche
It all starts with choosing the right eLearning niche because you cannot achieve success with an all-around approach. Generally speaking, there are two important factors to consider when picking the right area of work:
- Your knowledge, experience, skills, and professional interests
- Market potential of a given niche
Ideally, it would be great to identify a niche that suits your skills and attracts a lot of students. For instance, a dissertation help professional with years of experience at the essay writing website could easily launch an eLearning business focused on literature, writing, and content creation.
2. Define the Target Audience
Now that you’ve picked the most suitable eLearning niche, it is time to define the target audience. It’s a critical step because the characteristics of the average student will help you figure out how to set up the course. Here’s what you need to know about your eLearners:
- Demographics (age, gender, location)
- Key reasons for attending online courses
- Job titles
- Average education level
When you figure everything out, you can easily design a course that matches the demands of a typical student. This means you can create presentations and learning materials that will help participants achieve their learning goals quickly and without any distractions.
3. Build a Professional Website
A website represents the fortress of every business, so you better create a good-looking site for your eLearning business. It is the first source your audiences will check before deciding whether to take part in your courses. Here’s what a professional eLearning website needs:
- A beautiful but simple design that attracts visitors
- An effortless navigation
- A mobile-friendly theme
- Lots of quality posts about eLearning
- About, FAQ, and Contact pages
- Pricing plans
- A catalog of courses
The last element is fundamental, so we will discuss it more thoroughly in the next chapter.
4. Create a Catalog of Courses
Online learning companies sell courses as products and that means you’ll have to design an attractive catalog of eLearning offers. It’s like running an Assignment Help Australia – they show you a full catalog of products such as term papers, dissertations, essays, assignments, and many more.
Your job is to do the same thing. The best solution is to start with the official course title and a brief summary. A typical student will look for the following information:
- What this course is all about
- Accreditation and certificate details
- Calendar of activities
We also encourage you to include keywords in the course description as it will help online searchers find you quickly and land directly on the catalog page.
5. Pick an eLearning Platform
Most eLearning companies won’t organize courses on their websites directly because it requires a lot of additional work and investments. They use the existing eLearning platforms instead as it is a much easier and safer choice.
You can follow the same path, so the only thing that matters is to pick a reliable platform for your company. Our advice is to test some of these eLearning systems:
- Wiz IQ
- Academy of Mine
6. Set Your Rates
Tip number six on our list is probably what interests you the most because, well, you want to make a profitable eLearning business and making the living out of it. The general rule of thumb is to go for the lower rates at first because you are unknown and don’t have a broad base of clients.
However, we also encourage you to consider additional factors. For example, what is the average rate within your eLearning niche? What are the pricing plans of your competitors? Are you an expert-level educator or just a beginner?
All these indicators will tell you which way to go and how to approach your eLearning price lists.
7. Promote Your Courses
Finally, you must promote your courses in order to raise awareness and attract students. This is often the most important aspect of the work for newcomers because they have to build professional authority and prove to be trustworthy.
You can use a lot of marketing channels to promote eLearning courses. Here are the most popular and effective options:
- Your website is where it all begins
- Publish guest posts on other websites
- Promote on social networks
- Use email newsletters to build relationships with subscribers
- Take part in eLearning forums, Q/A websites, and communities
Up to You!
If you are eager to launch a successful eLearning company, you have to make the right moves from day one. In this post, we showed you the most important steps to start an eLearning business. Do you think you can handle all those requirements? Let us know in the comments and we will try to give you tailored suggestions.