Instagram gained 100 million new users in 2017, and there are no signs of this trend slowing down in 2018. Instagram is where the typical person goes to see amazing photographs and videos from friends, influencers, and brands.
Users on Instagram are 10 times more likely to engage with brands than on other platforms like Facebook or Twitter, therefore businesses rely on it.
There's a reason Instagram is exploding in popularity. Instagram has lately undergone a number of modifications. They've not only added new tools to combat Snapchat, but they've also blocked access to the platform for a number of third-party apps. This decision makes it more difficult for businesses to expand their following, emphasizing the importance of optimization. Here are the top 8 ways to optimize your Instagram profile.
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1. Create a business account
Instagram Business accounts are already used by over 25 million businesses to gain access to useful data and promotional capabilities. Business accounts, unlike personal accounts, offer users analytics on post-performance and follower growth. The office address and hours are included in a section separate from the regular Instagram bio for business users.
Because 80% of Instagram users follow at least one company, Instagram allows Business accounts to include a contact button that sends a message to the brand's representatives by Instagram direct message, email, or SMS. This makes customer service on social media easier than before.
Last but not least, with only a few taps, Business accounts can “enhance” content. Regardless of the article you choose to promote, this relatively modest paid advertising assures that you reach a larger audience.
Simply put, an Instagram Business account gives social media marketers more options when it comes to building an effective Instagram presence. The nice part is that existing Instagram accounts may easily convert to Business accounts with only a few taps.
2. Use an account tracking link
Because Instagram only permits social media marketers to post one live URL across the whole network, the link in an account profile is vital.
Many marketers, however, continue to make the error of putting a non-tracking link in their Instagram profiles. It's hard to determine how many website visits or buyers were referred from Instagram if the link can't be traced.
Marketers may analyze how Instagram users interact with the link in the bio by using an Instagram analytics tool or a custom URL builder like Bit.ly.
3. Upload multi-grid images
Instagram marketers should create a profile that is bold. There is no better way to accomplish this than to make a multi-grid collage that generates a readable image. This strategy is used by brands like Rolls-Royce to distribute huge photographs that might not appear great when edited to fit within a single post.
Best of all, when marketers post a sequence of incomprehensible photos, it can pique the interest of followers. Without a doubt, Instagram is a competitive supermarket, but there are a plethora of techniques to boost your Instagram interaction and buy Instagram followers. Many people will go to your Instagram page to check out the entire photograph.
4. Engage with similar types of accounts
Instagram's primary rule is that engagement begets engagement. You can improve your account by interacting with the accounts of other users. The amount of time spent on similar accounts determines the quality and quantity of engagement on Instagram. Check the following methods to find a comparable sort of account:
- Always look at Instagram's recommendations for stuff that you're interested in, either by category or by keyword.
- By searching for keywords, you can find accounts that appear. Then type them into the search field and choose ‘People' from the drop-down menu. For the most relevant matches, look for more specific keywords.
- By typing a hashtag into the search bar, you can find relevant hashtags to browse.
5. Analyze the content
A lot of the Instagram algorithm sees your post as appealing to your followers' choices, which causes it to appear in their feeds right away. This is known as engagement in the first hour, which improves engagement right away. Participate in other posts before and after you write your own. Within the first hour of posting, this will enhance the number of followers who visit your profile.
Trial and error, as well as content experimentation, can help you develop a more effective technique for gaining followers. On Instagram, you may also use the save button. Along with the comments and shares sections, the Instagram saves button promotes interaction. Always develop additional information that encourages people to save money.
“Saveable content” is stuff that people will want to come back to after a while. Carousel posts with useful suggestions and information enhance the number of saves, allowing viewers to return to the post when they need the information.
6. Strengthen your bio
It can be difficult to tell if your Instagram bio is helping you achieve your social media marketing objectives. An A/B test is the most effective technique to determine whether your bio is beneficial. To get started, you'll need to first choose a measurable dependent variable. Tracking link URL clicks is a popular dependent variable.
Next, make a range of Instagram profiles that are clearly different and rotate them evenly so that each bio gets seen by roughly the same number of people for roughly the same period of time. Finally, examine the URL performance data to see which profile was most successful in generating URL clicks.
7. Assess the quality of your followers
Many Instagram marketers believe that a significant number of followers is necessary for a completely optimized Instagram profile. After all, the larger a brand's following, the more legitimate it appears.
However, a quick peek at the Instagram accounts of some of the world's most well-known brands reveals that follower quality is more essential than quantity. There are hundreds of thousands, if not millions, of “clickbait” Instagram profiles out there.
Instead of focusing on increasing the number of followers to project credibility, social media marketers should focus on building a plan that engages the target audience.
8. Try to earn the blue tick
Instagram, like Twitter, allows established brands to earn verified account status, which is indicated by a blue checkmark. This checkmark will give your Instagram followers piece of mind, as they will know that your account represents your company's official voice.
While Instagram does not give an option for the general public to submit a verification request, several sites claim that there are other ways to obtain an Instagram account verified.
Conclusion
In order to effectively utilize Instagram's potential, you must first develop an Instagram profile that successfully grabs the attention of your target audience. Social media marketers can improve an Instagram presence to create real business effects by following the suggestions listed above.
You have a solid range of tools at your disposal to help you optimize your account and track your progress. So get out there and start building those profiles and interacting! If you're going to post a product or a blog, be sure to arrange for well-mannered Instagram content. With these guidelines, you'll be ready for a large audience response.