Despite the benefits of digital marketing tools, it is still important to consider that a robust tech stack can help grow your business. It can prevent you from getting bogged down in repetitive tasks and keep you focused on developing.
However, not taking advantage of the latest marketing tools can also mean that your business will lag behind your competitors. Fortunately, plenty of software tools can help you get the most out of your marketing efforts.
Like in AdBraze, some of the best digital marketing tools are designed to help you reach your goals regardless of your budget. This list is ideal for marketing professionals who are looking to build a powerful marketing stack. It can help you manage your customer relationships and develop new marketing opportunities.
Top 7 Digital Marketing Tools
The rise of digital marketing has changed the way companies conduct their business. Because of the increased reach of digital marketing, brands are now able to connect with their consumers more effectively.
1. Sprout Social
Sprout Social is proud to be acknowledged as one of the most influential social media platforms in the world. Because of its ability to help businesses transform their social presence into actual results, they are able to provide the most effective tools and services for any organization.
With Sprout, businesses can easily manage their social media content and assets in one place. You can easily create and schedule content for multiple platforms simultaneously, all with the goal of making it perfect for your followers.
Aside from social media management, Sprout also makes it easy to work with customers and colleagues. With its Smart Inbox, you can easily see all of your messages in one place so you can respond quickly and thoughtfully.
With Sprout, you can quickly identify the key performance indicators of your content and improve its social media presence. Through its robust listening features, you can also uncover trends and insights that will help you engage with new customers.
2. Survey Anyplace
One of the most effective ways to connect with your audience is by sending out surveys. These are designed to gather valuable feedback and help you understand your customers' preferences.
You can create your own customized surveys with Survey Anyplace, a third-party app that lets you easily create and manage them. It comes with a variety of templates that are designed to make it easier for you to customize the questions.
3. Trello
You can thank your marketing team for using Trello when you bring it into the office. It is an excellent tool for organizing and visualizing your work. It is free and can be used even if your team members are dispersed around the world.
Users can also create and manage various tasks by adding relevant notes to each one. They can also assign deadlines and topics to team members.
4. Audience
It has been talked about for a long time now that social listening is very important for any company's marketing efforts. With tools like Audiense, it can help them segment and target their audience on social media. Doing so makes it easier for them to run effective ad campaigns.
Aside from demographics, social media can also reveal a lot about a person's personality traits and interests. With this tool, you can easily target your audience on Twitter. This is great for B2B companies that are looking to learn more about their potential customers.
5. Google Ads
Google Ads is a marketing tool that can help you reach your goals. It allows you to create and manage pay-per-click or pay-per-call ads. The tool can also help you improve the effectiveness of your digital ads by displaying them whenever a user searches for your chosen keywords.
6. Asana
Asana is an excellent addition to any team that has multiple marketing projects running at the same time. It allows them to keep track of all their projects and streamline their workflow. With Asana, team members can easily assign tasks, map out their tasks, and identify bottlenecks in their work with one central interface. It also allows them to offer each other support during complex projects.
7. Google Analytics
One of the most popular tools for marketing is Google Analytics. This free tool allows you to see how many people are visiting your website and how long they spend browsing it. It also lets you track conversion rates.
If you are not sure how to use Google Analytics, then you can take the free training course that Google offers. After completing the course, you will have a certification. Then, you're good to go!