Did you know that Android users are able to access and download 2.1 million apps? Whilst Apple users are able to access and download 1.8 million apps.
Apps are everywhere and they aren’t exactly a new or initiative idea to introduce to your business, however, a lot of your competitors probably aren’t implementing apps into their business strategy.
Whether you are a small, medium, or large-sized business, you can benefit from an app. Keep on reading to find out why your business needs an app.
Apps for businesses
To understand why your business needs an app, you need to think about this from the perspective of the customer. Everyone has a smartphone with a number of apps on it.
These apps make our lives easier. Just take a look at your phone and see which apps you have and which ones you use on a daily basis. All of these have been designed to help make your life easier and more convenient.
From day planner apps so you can organize your daily tasks and activities, to fun little games that can help pass some time on your morning commute. Or even mobile banking apps which help you track your finances. The idea of an app is to ensure that the customer is able to access it anywhere, at any time on their smartphone.
Creating an app for your business is a way for you to show your customers that they are important to you and that you want to make their lives easier.
It’s not enough to only have a website for your business. To stay on top of the times and up-to-date with your competitors, you need an app.
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1. Apps can improve your customer service
Your customers are at the heart of everything you do. Having an app for your customers ensures that they know that you value them.
Your customers are more likely to stay loyal if you provide excellent customer service. Excellent customer service doesn’t only refer to the way you respond to your customers, it also has to do with how much help and options you offer.
The more channels you offer to assist your customers, the better their customer experience. So, make sure you have your contact details on your website and also have an app where they can get in touch if they have any questions or concerns, etc.
2. Apps can help you beat your competitors
Depending on your industry, there might be many or some competitors who haven’t jumped on the app game yet. And they are missing out!
If you want to beat your competitors and offer your customers something that your competitors can’t, then you need an app.
Once your app is ready you can work out sales and marketing strategies that can help boost your business. Apps are a great way to increase and drive your sales and also a great way to increase your brand recognition.
3. Apps can improve your customer loyalty
Apps can help to improve your customer loyalty, because you can develop loyalty programs which are specifically for customers with your app.
Apps allow you to give your customers incentives to keep using your services or buying your products. For example, if they download your app you could offer them a discount off their next purchase or a free drink when they next visit your restaurant.
Customers are more likely to return to a brand if they offer exclusive deals and offers, which are personalized to them.
For instance, if you are a Canadian clothing company you could offer a discount on an item of clothing that the user buys the most, i.e. 20% off your next jacket. (Source: https://www.techspring.ca/)
4. Apps can boost your sales
What business doesn’t want to improve their sales? Apps can help you boost your sales significantly.
Apps allow you to motivate your customers to buy from you because you can use push notifications, discounts, and promotions that encourage your customers to buy from you.
You can directly to the customers who have installed your app, so you know that they have previously shown an interest in your business.
Another way an app can help improve your sales is by increasing your traffic to your website.
Mobile apps and websites can work alongside one another to improve your overall sales results. Your mobile app can help drive traffic to your website, whilst your website can help more customers download your app.
5. Apps can create a better customer feedback
Creating a mobile app for your business is a great way to find out what your customers are thinking and feeling about your business.
Getting feedback from your customers can be done in a number of ways, such as analysing relevant data from the apps (how many customers used your app and when, and what they were using it for etc), and you could ask them for their feedback in return for a discount or a chance to win something.
Statistical and analytical data offers you numbers and a better insight into the business side of things, whilst asking your customers for their feedback offers a better insight into the customer and emotional side of your business.
Better customer feedback can help your business because your customers are one of the pillars to your success, so you can take in their feedback and improve your business and their experience.
Embrace the app world
Apps have many benefits for both customers and businesses, and as the world delves into a more technologically advanced era it is a smart idea to jump on the app bandwagon sooner rather than later.
Read more: Awesome Apps to help you run small business.
If you haven’t already, then you need to start designing your business app and working out ways in which you can use your app to increase your sales, improve your customer experience, and grow your customer loyalty.
Remember to think about your customers when you are creating your app. What will make their lives easier? What do your customers want from your app? Why should they download your app and keep interacting with it?