Video marketing is now the most popular and in-demand marketing technique that is being followed by almost every brand out there. The use of video to promote and market products has proven to be really successful.
Marketers had observed that they achieved at least 75% better ROI when they took the help of video marketing to promote their brand. In this digital age, people are watching videos more and more.
YouTube has said that on any given day, one billion hours of video content gets uploaded on the platform regularly. If you’re planning to enjoy the benefits of video marketing for your brand, then here are some essential trends that you should follow in 2021.
1. Video Size Really Matters
If you are thinking about the length of the video, then you should know that the attention span of your audience is decreasing day by day. That is why it will be a clever thing to create short videos and not focus on the ones that last for hours.
However, there are still a sizeable number of people who are interested in watching a long video. Videos that are more than 15 minutes longer have seen a 15% engagement rate these days.
At the same time, the majority of people want to watch videos that are shorter in length. Social media platforms like Tiktok have gained significant attention because they host short videos that are less than 60 seconds long.
2. Video Content Is Omnichannel
You will see that there are different videos on every platform; however, it is made by the same content creator. Brands are uploading the same content on Facebook, Twitter, and Instagram.
That is why we are saying that video content has gone omnichannel these days. This is a clever way of capturing the attention of the audience who might be active on different social media platforms.
Most people use more than one social media app, and that is why you can easily get their attention by posting the same video on different platforms. You can conduct a survey and find out which are the social media platforms that your audience use.
3. Training and Educational Videos
Due to the covid-19 pandemic, there have been several changes in the world, and it has caused a serious impact on the students.
It has been seen that training and educational videos have received huge attention from people around the world. E-learning is now a crucial thing that most people are looking forward to.
From schools to universities, everyone is trying their best to deliver the student’s educational content via the help of such videos.
The e-learning industry can see a CAGR of 10.3% between the years 2020 – 2027. These are massive numbers and tells a lot about the potential it has. You can find educational content easily on all platforms and use them to enhance your learning abilities or prepare for your exams.
4. User-Generated Video Content
User-generated video content seems to be growing at a rapid rate. This kind of video can play a very important role in marketing and promotional strategies. User-generated content has managed to develop very useful marketing trends in 2021.
Marketers have seen the clear effectiveness of this strategy as many of them have said that user-generated content can fetch 10 times more views in the long run. User-generated content also tops the list when it comes to converting visitors into potential customers.
A website that hosts user-generated content can easily get 45% more sales than others. Brands that are dealing with travel, health, and wellness, are the ones who can benefit the most from it.
5. Animated Videos Are The Trend
Animated videos have captured the attention of audiences around the world. Brands are trying to promote their products with the help of animation and different animated techniques. Animated videos can also help to educate customers regarding the products you are trying to promote and attract more engagement on your content.
Animated videos are more attractive and appealing to the eyes since they are fun to watch and pack a lot of action. It can also contribute to better viewing time as well.
There are several video editors found these days that can convert your normal videos to animation. Yes! That’s absolutely possible.
6. Shoppable Videos Are Getting Popular
The idea of shoppable videos is getting more attention than ever before. These videos are allowed the customers to buy their favorite products directly from the video.
The videos you upload should contain a link to the product landing page, which allows your viewers to quickly open and purchase it. This is easier to purchase a product while watching a video or doing something else.
Shoppable videos save a lot of time since they are directly offering the link to the viewers. Shoppable videos also contribute to affiliate marketing and other marketing campaigns that can help you to add your income source.
7. Live Streams Are Booming
Live streaming is getting all the attention in the world, and you can see several online streamers making it big in the current industry. Regardless of which genre of videos you are making, a live stream can be an effective way of interacting with your audience. A lot of your favorite YouTubers come online these days to interact with the audience face-to-face.
This is an effective way in which creators are getting in touch with the people and increase the overall engagement by significant margins. The market of live video streaming is expected to rise from 30.29 billion dollar in 2016 to over 70 billion dollar by 2021. That is huge!
The Bottom Line
So, these are some of the top video marketing trends that we can see in 2021. Each of these trends can already be seen around the world, and that is why, as a brand, you should make sure that you are following them.
They will help you fetch more followers and get better engagement rates in the near future.