Imagine you've come up with a brilliant product or service concept. You were successful in bringing this concept to life; you devoted a lot of time and attention into developing the concept, polishing the visual layer, and devising a unique marketing strategy. However, despite the time and investment made, the product is not well received by the market.
What may possibly be the cause of this? There's a good chance that your assumptions about other people's wants and preferences are incorrect.
That is why it is critical to begin the product development cycle with a UX research phase that focuses on confirming assumptions, attempting to understand users, identifying potential problems, and then designing a solution that will be validated by the market's end-users.
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What is UX Research?
UX research is a phase of the product design and development process that focuses on gathering functional requirements, studying target users and their wants, needs and desires, uncovering markets and providing regular solutions on how business can drive changes to value position, brand image and marketing strategy.
The goal of these activities is to compare and contrast ideas and design a product that molds to its users and reality, in order to determine whether the solution has a realistic probability of functioning in a real-world context and for actual users.
In short, research defines what you create, for whom, in response to what problems and obstacles, why you need this particular solution, and how – well before you spend significant sums of money developing something that has not yet been validated, saving yourself a lot of money and even more headaches in the process.
What is a User Experience Research Firm?
UX research firms offer advice on how to improve the usability of a website, web app, platform, or software application. They also provide information on how to effectively measure and enhance consumer happiness. Surveys and other classic UX research methodologies, as well as innovative technology such as biometrics and eye-tracking technologies, are often used by UX research firms.
Leading UX research firms provide website usability testing for businesses across a variety of sectors and industries. Businesses work with these companies' services to assess the usability of their websites, intranets, and software programs, as well as to improve the user interface.
The Top 5 UX Research Firms
The firms listed below recognize the importance of UX research and are prepared to accommodate your specific research requirements.
DecemberLabs
Decemberlabs was founded in December 2014 to give qualitative researchers with a variety of unique and novel marketing research testing laboratories to assist them, obtain deeper insights and deliver attractive data visualization.
Understanding consumer views, issues, and ambitions is the starting point for Decemberlabs. The firm assists companies in better understanding their users, consumers, identifying possible areas for innovation and developing meaningful goods, services, and experiences.
These experts know how to bring all these different ideas to life because their 100+ team members come from product, marketing, and strategy backgrounds. Decemberlabs worked with companies all across the world to tackle a variety of problems. Their client’s range in size and sector, but all have one thing in common: a desire to grow their business through fostering deeper human connections.
Confirmit
Confirmit solutions are designed by insights experts and made for insights experts. Its products are used by market research, customer experience, and employee engagement consultants all around the world to transform data into stories that motivate people to take action.
The team behind Confirmit technologies are at the core of the company and work to provide you the flexibility and power you need to understand and control experiences, emotions, and behaviors so you can stay ahead of the game.
OvationMR
With accurate survey data from worldwide B2B and consumer audiences, you can significantly boost your online CX/UX research results using OvationMR. Our goal is to: Expand possibilities for researchers to undertake work for your company, community, and purpose that you believe in and can stand behind.
For CX/UX research, brand tracking studies, market segmentations, conjoint analysis, awareness and use studies, idea testing, and political polls, OvationMR offers sampling, programming and hosting, translations, and design and analysis. Researchers, consultants, governments, non-governmental organizations, and worldwide brands are among our clientele.
Confero
Confero provides a personalized customer experience, user experience, and operational insights that increase customer loyalty, revenue, and compliance. At all touchpoints throughout the customer journey, consumer brands, multi-unit operators, and independent growth firms rely on us to report on staff performance, brand visibility, CX, user experience, and digital interfaces.
With a unique viewpoint on research because of extensive expertise with complicated omnichannel fields, data integration, in-app consumer interviews, and on-the-spot incentive programs Confero positions itself as a precursor in CX. They also provide mystery shopping services onsite, online, on mobile devices, and through recorded phone conversations.
Phase 5
Phase 5 focuses on innovation and experience while bringing together research and consulting skills in consumer insights, user and customer experience, innovation and design, and sophisticated analytics to assist clients on their journey to customer-centricity.
This innovative, collaborative approach has been driving business success for clients for over 30 years by applying strategic insights to strategy, product development, go-to-market, and customer relationship choices.
Conclusion
UX research is always vital, and despite the fact that it is more labor, it always pays off. There are several strategies that experts at Decemberlabs may employ during various phases of your product's lifespan.
You may still acquire valuable data to support your design decisions and transfer it into a better final result that people will like by employing simply a few well-known and well-conducted methodologies.