37 Important TikTok Statistics You Need to Know [Nov 2022]

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Are you a TikTok enthusiast and wish to know more about this highly coveted social platform? This article has collated some mind-blowing TikTok statistics that are going to blow your mind as well as up your knowledge about the platform.

TikTok

In recent years, TikTok has grown extremely popular, especially among younger generations such as Millennials and Generation Z. However, there has been a fair amount of dispute about its growth. If Bytedance does not allow an American firm, such as Microsoft, to acquire TikTok in the U.S. in 2020, then the United States will be banned from using the service in 2020.

A federal judge, on the other hand, threw out a prohibition proposal. TikTok, despite its popularity among Indian youth, was prohibited by the Indian government in June 2020 owing to a territorial dispute with China. In January 2021, the restriction was made permanent.

Neither TikTok nor Musical.ly, its predecessor, give a great deal of information to the public. However, it is more difficult than most other social media networks to locate the following lists. Even though TikTok has a tangled background, it isn’t too difficult to get a lot of information on the service. As of January 2022, TikTok has over 1 billion monthly active users. Here are a few more eye-opening statistics.


37 TikTok Statistics 2022

Below, this article will examine all time statistics and facts of TikTok. I have done an extensive research to ensure you’re well fed with these authentic and genuine facts about the fast-rising social app, TikTok.


TikTok Usage Statistics and Facts

TikTok Usage Statistics and Facts

1. The First Temporary Ban On Indian Users Cost 15 Million New Users.

TikTok was the subject of a 2019 temporary ban by Indian politicians who were so alarmed by its popularity. Because of this, they were concerned that TikTok would expose youngsters to unsuitable material. The app lost an estimated 15 million new users as a result of the temporary prohibition.

There was a longer-term restriction in place by the government in late June 2020, and the courts have since ruled that it can be made permanent. I don’t know how many people this has turned away from TikTok.

2. Currently, there are one billion people using TikTok every month! (January 2022)

TikTok had 1 billion Monthly Active users globally as of January 2022! Among those surveyed in December 2019, 23 percent said they have used or viewed videos on TikTok. As a result, 44 percent of respondents said they hadn’t, while 33 percent stated they had never heard of TikTok. However, during the COVID outbreak in 2020, more Americans utilized TikTok than ever before; thus, these figures likely underestimate the true situation.

3. TikTok Recorded Over 200 Million Users in India in 2020 when it was Banned

In addition to China and the United States, TikTok has gained popularity in India, which has a large population. Research has it that India’s government decided to prohibit TikTok since it had more than 200 million subscribers by mid-2020.

In 2020, it was still the most popular app in the country, as shown in the graph above. It was downloaded more frequently in India than in any other country between July 2019 and June 2020.

4. China Has A Daily Active User Population Of 600 Million People Who Use TikTok.

More than 600 million people in China actively utilize the Douyin version on a regular basis. Douyin is now China’s largest platform for knowledge, culture, and the arts. At the time of writing, there are no more updated statistics on TikTok’s Chinese user base available.

5. TikTok’s Highest Reach (for Adults) is in Saudi Arabia

According to Arab News, TikTok’s highest reach (for those ages 18+) is in the Arab world. TikTok is exploding in popularity, and the app is among the most downloaded in the Apple and Google Play Stores. A total of 78.3 percent of all adults in Saudi Arabia, Kuwait, and United Arab Emirates use TikTok (68.6 percent).

Qatar ranks seventh with a 55.0 percent share of the vote. The United States has a TikTok audience of 46.5 percent. Naturally, this leaves out the great majority of TikTok’s younger users, but the company’s ad tools only provide statistics for those over the age of 18.

6. Tiktok Is Used By Nearly Nine Out Of Ten Of Its Users On A Daily Basis.

According to TikTok’s official statistics, the app’s users are steadfast and return frequently. In fact, the software is used numerous times daily by 90 percent of its users.

7. Tiktok has been used by 20 Percent of households earning 75,000 USD or more each year.

People of all income levels use TikTok, according to a 2021 survey conducted by Pew Research on the usage of online social platforms by U.S. adults. Most people earning under 30K USD have admitted to using TikTok, followed by those earning 30K USD-49,999 USD (29 percent) and 50,000 USD-75,000 USD (20 percent). Those earning 75K+ USD (20 percent) also claim to have used the app.

8. TikTok Users Spend More than 850 Minutes Monthly on the app

U.S. TikTok users spend an average of 858 minutes each month on the app, according to Statista. In March 2020, the number of people who used the TikTok app on a monthly basis in the United States was calculated.

From October 2019 to March 2020, the average amount of time spent using the TikTok app increased significantly. By March 2020, usage had increased to 858 minutes, from an average of 443 seconds monthly in October 2019. This was followed by an increase to 526.1 seconds in November and 561.2 seconds in December.

9. TikTok Had Over 100 Million Videos Watched in an Internet Minute

A global “internet minute” was measured by Statista in August 2021. Hundreds of thousands of hours of information are consumed, and millions of messages, emails, and SMS are sent, scrolled, and uploaded in that time. Statista showed that in just one minute, TikTok members watched 167 million hours of video.

10. TikTok Recorded 1,000,000 Estimated Daily Page Views

A record-breaking 1,000,000 estimated daily page views were recorded on TikTok’s website on January 5th, 2019.

11. In The First Year, 1 Million Videos Were Seen Daily.

The 1 million daily views milestone was attained within a year of TikTok’s launch.

12. Tiktok Is Extremely Well-Liked Throughout the Asian Continent

The number of people using TikTok has skyrocketed across Asia. Particularly popular in Indonesia (87.5 million users), Vietnam (39.5 million), Thailand (35.6 million), and the Philippines (with 87.5 million users each) is (33.0 million). 217.7 million people in Southeastern Asia, 583 people in Western Asia, 25.2 people in Eastern Asia, 14.6 people in Southern Asia, and 6.3 people in Central Asia use TikTok. These stats only include TikTok users who are at least 18 years old, and there are probably many younger TikTok users. Young people have taken to TikTok to express their political views.


TikTok Age Grade User Statistics: Which Age Bracket Use TikTok the Most?

TikTok Age Grade User Statistics

1. TikTok Has 32.5 Percent Of U.S. Users Aged 10-19

Musical.ly was TikTok’s precursor, and its user base is quite similar to TikTok’s. Statista estimates that 32.5 percent of its U.S. users are between the ages of 10 and 19 years old. Another 29.5 percent are between the ages of 20 and 29. Pew Research data, however, asserted that TikTok is becoming increasingly popular among the elderly.

TikTok was only included in Pew Research’s online social platform survey in January and February of this year, so it’s too early to discern any long-term trends. TikTok is utilized by 48 percent of Americans aged 18-29, 22 percent of those aged 30-49, 14 percent of those aged 50–64, and 4 percent of those aged 65+, according to the report. It’s a shame that they didn’t look at those under the age of 18.

Douyin’s Chinese stats show that users are getting older using the app. In the month of March 2020, 10.1 percent of all users were under the age of 18. (down from 10.5 percent in 2019). For those between the ages of 19 and 24, the change was much more pronounced, with 13.3 percent of users in that age range (down from 18.7 percent ).

In 2020, the percentage was 16.6 percent for 25-30-year-olds, a more manageable age range (compared to 18.8 percent in 2019). In 2020, 20.6 percent of Douyin users were between the ages of 31 and 35. (up from 15.6 percent in 2019). Notably, the percentages of Douyin users in all other senior age categories increased slightly.

2. 69 Percent of United States Teens Are Frequent TikTok Users

Young people are particularly drawn to TikTok, but the app’s user base appears to be enduring, even as its users get older. Based on Piper Sandler’s Fall 2021 Survey, Snapchat is still the preferred social media channel among American youths (31 percent). Although Instagram has dropped from No. 2 to No. 3, TikTok has risen to No. 2 (24 percent).

TikTok was voted the second most popular social media network for teens by 30 percent of those polled, just behind Snapchat. TikTok usage has increased from 62 percent in spring 2020 to 71 percent in Summer 2020. TikTok is being used by more people than ever before. In contrast, 84 percent of teenagers utilized Instagram, 78 percent used Snapchat, 41 percent used Twitter, 34 percent used Pinterest, and just 28 percent used Facebook.

3. At 75 Minutes A Day, Children Of 4 To 15 Ages Use Tiktok.

Qustodio, a digital safety software manufacturer, estimates that kids ages 4 to 15 spend an average of 75 minutes per day on TikTok, in addition to 68 minutes of YouTube Kids videos and 64 minutes of conventional YouTube videos each day.

When compared to the results from the calendar year 2019, this poll was done across the United States, the United Kingdom (U.K.), and Spain. However, just in the United States, children between the ages of four and 15 now watch an average of 87 minutes of TikTok videos per day.

4. With A 41 Percent Usage Rate, Tiktok Is The Most Popular Social Media App Among Children.

2021 annual report from Qustodio found that TikTok is the world’s most popular social media app for youngsters ages 4 to 15. This statistic excludes YouTube. Instead, Qustodio sees it as a video streaming service (like Netflix and Disney Plus).

However, TikTok hasn’t completely taken over the minds of American teenagers. However, in contrast to other countries, the United States has the opposite choice; 41 percent of American children use Facebook, while 38 percent choose TikTok. TikTok is a big hit with Spanish kids, with 55 percent of them using the program.

Instagram usage by children dropped significantly between 2019 and 2020. Facebook fell to second place among kid-friendly apps in 2019 behind Instagram. Instagram’s popularity has actually decreased by 43 percent over the past year.


TikTok Download Statistics and Facts in 2022

TikTok Download Statistics

1. TikTok was the most popular iPhone app downloaded in the U.S. in 2021

According to Apple, the most popular applications and games in the United States for free and paid download in 2021 have been outlined in new charts. After TikTok, YouTube, Instagram, Snapchat, and Facebook occupied the top five spots on the list of the best free apps,

2. TikTok Was the second most downloaded iPhone app in 2020

However, despite the wide variance in monthly downloads, TikTok was ranked number two on the list of the most downloaded iPhone applications in 2020. Zoom was the only app that had more downloads in the first year of COVID.

TikTok has more downloads than Facebook, Messenger, Gmail, Netflix, YouTube, and Instagram on Apple’s mobile platform. TikTok had a strong year on the iOS platform for the second year in a row, coming in at number four in terms of popularity.

3. TikTok has over 3 Billion Installations

According to statistics, there are about 3 billion TikTok users throughout the world. February 2019 was the one billionth mile mark, and April 2020 marked the two billionth mile mark. In the middle of 2021, it had surpassed three billion. Non-gaming apps with more than 3 billion users are rare, and TikTok is the only one of them not owned by Facebook (now Meta).

4. Tiktok Recorded Over 102 Million Installations In Europe In 2021

In 2021, TikTok had the highest European installs of any non-gaming app, with close to 102 million. WhatsApp and Telegram came in third place. After Tinder and Disney+, TikTok was Europe’s third-highest-earning app; however, TikTok’s income on Android was larger than both of those apps.

5. More Than 90 Percent Of TikTok Downloads Are Powered By Android.

More than 90 percent of TikTok downloads have been done on Android devices. This reveals Android’s dominance of the coveted app. The only exception is in the United States, where iOS users outnumber Android users. In India, the great majority of TikTok users were on the Android platform.

6. TikTok was the most downloaded app in 2020 and 2021 around the globe

TikTok surpassed all other applications in global downloads in 2020, with 850 million downloads across Apple and Android platforms combined. That’s a far cry behind WhatsApp, which came in second with 600 million downloads. China’s Douyin downloads are included in TikTok’s numbers (which accounts for about a quarter of overall downloads.)

Despite Trump’s threats to ban it, TikTok was the most downloaded app in the United States, with 89 million downloads. Even more shocking, TikTok was India’s most downloaded app, with 120 million downloads despite being banned in July 2020.

According to Sensor Tower, TikTok’s downloads peaked in Q1 2020 with 318 million downloads. The first full month of widespread Coronavirus lockdowns saw a spike in monthly downloads in March 2020.

A year-end study by Sensor Tower found that TikTok had 745.9 million installations in both the Google Play and Apple App Store in 2021. While this was down 24 percent from 980.7 million installs in 2020, TikTok’s forced exit from India was still enough to once again lead the download figures in 2021.

In SensorTower’s 2021 data, Facebook came in second place. When merging iOS and Google Play results in 2021, Apptopia has produced figures indicating that TikTok was once again the world’s most loaded app, but Instagram has now come in second place in their statistics. TikTok was also the most popular app in the United States.


TikTok Gender Usage Statistics and Facts in 2022: Which Gender Use TikTok the Most?

TikTok Gender Usage Statistics

1. Tiktok Is More Popular Among Women Than Men In Most Markets.

A study by WeAreSocial analyzed the gender ratios among TikTok users over the age of 18. TikTok has a higher percentage of female users (56.1 percent) than male users (43.9 percent). In Indonesia (66.0 percent) and the Philippines (64.0 percent), this female domination is most pronounced (65.9 percent).

2. 61 Percent Of Tiktok Users In The United States Are Female.

In the United States, TikTok appears to be more popular with girls than with guys. Women make up 61 percent of TikTok users as of March 2021, while men make up 39 percent, Statista reports. According to a survey conducted by Pew Research in 2021, 24 percent of women and 17 percent of men in the United States aged 18 and up had used an online social site.

Many TikTok users under the age of 18 are unaccounted for in these statistics. Still, the number of adult women who have used Twitter (24 percent) and the percentage of adult men who have used Pinterest (17 percent) are greater than the percentage of adults who have never used either service (16 percent ).


TikTok Revenue and Income Statistics and Facts

TikTok Revenue and Income

1. Tiktok Has An Estimated Monthly User Spending Of 110 Million USD.

As TikTok’s popularity has grown, so have its profits. In February 2021, TikTok generated more than 110 million USD in user spending, more than 1.9 times the money company generated in February 2020, according to Sensor Tower statistics.

Despite TikTok’s position as the top-grossing app in the world for 2021, Sensor Tower reported that it was only fourth in revenue on Google Play, behind Disney+, Piccoma, and Google One. Twenty-four. China accounts for about eight out of every ten dollars in revenue.

Douyin in China accounted for about 79 percent of TikTok’s revenue, with the United States accounting for the remaining 8 percent. Revenue from the app’s Chinese Android version isn’t included in this figure because it previously accounted for 42 percent of total revenue before advertisements were introduced. 89 percent of the app’s total revenue was generated in China between May and July of 2020.

2. Tiktok Had A Gross Profit Of 19 Billion USD In 2020

According to a record of a memo to staff, ByteDance’s gross profit experienced a rise of 93 percent to 19 billion USD in 2020. This was based on 34.3 billion USD in revenue. From January to December 2020, the corporation reported an operational loss of 2.1 billion USD.

Workers’ share-based remuneration was one reason for this increase in costs. In 2020, it had a net loss of 45 billion USD, primarily as a result of a financial reporting standard change to comply with the International Accounting Standards.

3. More Than 500 Million USD Was Spent In The First Quarter On Tiktok Alone.

TikTok’s total lifetime user spending in Google Play and the App Store has reached over 300 million USD by February 2020. Compared to the 50 million USD TikTok spent at the end of October 2018, this was a significant increase (before TikTok introduced advertising).

However, TikTok users quickly overtook these numbers. Every quarter since Q2 2020, users have spent more than 300 million USD, with Q2 2021 seeing a total of 535 million USD spent via the TikTok app. Only Tinder, Netflix, YouTube, and Tencent Video had previously attained this level of consumer expenditure in TikTok.

4. The Purchase Price Is Between 800 Million USD and 1 Billion USD.

Although the exact purchase price paid by Bytedance for Musical.ly has never been made public, most experts estimate that it was in the 800 million USD to 1 billion USD range.

Who Has Made the Most Money on TikTok?

5. In 2021, Charli D’Amelio Made About 17 Million USD Dollars Through Tiktok.

Among the highest-earning TikTok stars, Forbes calculated that they made 55.5 million USD in 2021, a 200 percent increase from the previous year. A total of 17.5 million USD was earned by Charli D’Amelio. Invisalign, Morphe Cosmetics, and Dunkin’ Donuts all contributed to this total.

Social Tourist, a joint venture between Hollister and Charli and her sister Dixie, was launched in early 2021. In 2021, Dixie D’Amelio ranked second on the TikTok earnings list, with 10 million USD in earnings.


TikTok Availability and Language Support: Where is TikTok Mostly Used and How Many Language Does it Support?

TikTok Availability and Language Support

1. TikTok Supports over 30 Languages

TikTok is now arguably accessible in 75 languages, making it a genuinely global platform. For some time, there have been variations in the number of languages TikTok has been available in. This has been confirmed by TikTok’s support team “39 languages are presently supported by TikTok.

Your TikTok app lets you change the language displayed at any moment.” Since then, TikTok has taken down the comment. More than 35 languages are supported by the official TikToken Creator Marketplace. But it’s probable that TikTok has deleted support for various regional Indian languages now that it’s prohibited in India.

My iOS app’s TikTok settings allow me to select from 36 different languages. Without a doubt, TikTok is now really multinational, despite a number of contradicting stories.

2. TikTok is available in over 150 Countries

As of this writing, TikTok is available in over 150 countries across the world, based on Apptrace statistics. In 124 of these nations, it ranks in the top 10 overall and in the top 50 in 140. As of today, according to the official TikTok Creator Marketplace, the video-sharing app is accessible in over 150 countries and is one of the most downloaded.


Current TikTok Ranking: Where is TikTok Currently Ranked in the World?

1. In January 2022, TikTok was 59 on Alexa Ranking

Alexa’s ranking of 59 for TikTok’s website in early January 2022 was the highest ever recorded for the social media platform. To put this in perspective, compare it to Alexa’s rankings at the beginning of July 2021, at the beginning of March 2021, at the beginning of March 2020, at the beginning of January 2019 and at the midpoint of November 2018: 4,778. It is apparent that TikTok’s popularity has skyrocketed in the last few years.


TikTok Highest Views for a Single Tag

TikTok Highest Views for a Single Tag

1. 2.7 Billion Views For The #Thinblueline Hashtag.

Tilt-shifting videos and lip-synching are no longer all that TikTok has to offer. There have been 2.7 billion views of the #ThinBlueLine hashtag, which features videos of law enforcement. According to the 2020 version of this item, there will be 2.3 billion views in 2021 and 530.1 million views in 2020 and 37 million views in 2019, respectively.


TikTok Engagement Statistics

1. Nearly 18 Percent Engagement Rate For U.S. Influencers

According to a study published in July 2020, TikTok influencers in the United States have a higher percentage of engagement than their global counterparts. Influencers in the United States engaged at a rate of 17.99 percent on TikTok, compared to a rate of 15.86 percent for those in other countries.

2. TikToke has the Highest Social Media Engagement Rates Per Post

TikTok, YouTube, and Instagram all have greater engagement rates across a wide range of follower levels, according to recent research from Upfluence. At all levels of follower interaction, TikTok outpaces the other two networks by a wide margin.

According to Upfluence, micro-influencers engagement rates on TikTok, Instagram, and YouTube ranged from 17.96 percent to 3.86 percent. TikTok had engagement rates of 4.96 percent, Instagram 1.21 percent, and YouTube had engagement rates of 0.37 percent for mega-influencers.

According to Upfluence research, the highest average engagement rate across platforms was seen among fitness influencers, even if there aren’t many of them on TikTok. This compares favorably with engagement rates on Instagram (2 percent) and YouTube (0.7 percent), as well as on Facebook (9 percent).


Highest TiTok Followed Account

1. Tiktok Recorded Over 136.6 Million Followers For A Single Account

With more than 140 million followers as of May 2022, Charli D’Amelio is now TikTok’s most popular account. After Loren Gray stepped down as No. 1 on March 25th, 2020, she assumed control of the coveted post. Charli had overtaken her with 41.3 million followers at the time. But Senegalese TikToker Khaby Lane, who has 138.6 million followers, is creeping in on D’Amelio.


All-Time Restricted Social App

All-Time Restricted Social App

1. TikTok was the Most Blocked Social Media App by Parents in 2020

When it comes to kid-friendly social media apps, Quastodio found that TikTok got to the top of the list of most-blocked apps in 2020 as well. Instagram, Snapchat, and Facebook were the next three apps to be blocked by parents after TikTok.


FAQs

Q. Who is the owner of TikTok?

ByteDance, the Chinese business that owns TikTok, has a market capitalization of 180 billion USD, as we noted in the story. It appears that President Trump is trying to pressure ByteDance to sell TikTok in the United States.

Despite the fact that TikTok has made efforts to disassociate itself from its parent firm in Beijing, the corporation still owns American interests. According to recent stock sales, ByteDance might be worth up to 400 billion USD.

Q. What country has the most TikTok users?

A prohibition in India and a fear of a ban in the United States have made it difficult to gather accurate data on TikTok usage. However, with 99.8 million downloads in the first six months, India remained the country with the highest downloads in 2020.

According to data from the Apple App Store and Google Play Store, as of October 2021, Nigeria was the country with the biggest monthly growth in TikTok downloads. The United States, Indonesia, and Brazil are the three most active TikTok markets. Douyin, the Chinese version of Snapchat, is not included on this list, but it is still widely used in China.


Conclusion

TikTok, at the moment, has gathered millions and millions of users. The reason for this isn’t farfetched because the platform promotes all age types. Companies can as well promote and market their products and brands on the TikTok platform, too. With the statistics above, I am certain you have upped your knowledge about the highly-coveted social app.

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