From service providers to restaurant recommendations, consumers now rely on search engines, like Google, to help them find what they need.
That being said, your target customers are likely searching for services or products like yours on search engines. That also tells you that you need search engine optimization if you want to attract your target audience to your website.
Search engine optimization or SEO is something you might have already heard of before. The competition for web visibility continues to rise as digital marketing becomes more and more popular. You’re going to miss out on a huge number of potential customers if your target audience can’t find you online. Again, you need SEO to stay in the contest.
Optimizing your website for search engine is important because of the following benefits:
Top 6 Reasons Why Your Website Needs SEO
1. Better Rankings In the Search Engine Results Pages
Most search engine users find what they’re trying to look for on the first search results page. That being said, you don’t want to show up past page two, or you’re going to miss out on the majority of the website clicks. To get to the first page, you need SEO. The process of search engine optimization can help your site get noticed by Google by updating location information and using local keywords, among other workarounds.
2. Increased Website Traffic
Other than web design, the most important focus of website owners is traffic. Organic searches comprise over half the total amount of traffic on the web. It’s safe to say that you’re not getting found if you’re not implementing SEO strategies.
Remember that it’s easy for your target audience to get lost and distracted in the Internet’s sea of information. Search engines can help direct them to your site by using crawlers for identifying and indexing key phrases. If these crawlers can’t find you, neither can your potential customers. That’s why you need an SEO audit that conducts findability checks, site architecture checks, URL analysis, and on-page SEO, among other SEO technical fixes.
3. Better Quality Traffic
Increased website traffic isn’t enough. If you’re a business trying to make a sale, good-quality traffic is also essential. As you probably already know, Google functions as a matchmaker. It has complex algorithms that match potential buyers with the right sellers. That makes SEO not just all about encouraging the search engine to display your site on the first results page, but also about letting Google or Bing know exactly what your website content is really trying to convey.
A good SEO helps your site appear in front of people who are looking for businesses like the one you have. They’re the right people—the ones who are already interested in your product or service. Of course, you have a better chance of selling to them.
It’s essential to note that there also has been a significant rise in the number of search queries coming from mobile devices now that more and more people own a smartphone. Google provides more localized results as a response to this trend. It’s advantageous for small businesses since it will enable them to compete with the big players in their industry. Again, if you want to be found in these localized results, the right SEO has to be in place.
Getting found at a local level means optimizing your website and content for a specific region, city, or town. You also have to obtain a strong Google My Business listing, together with local citations and quality backlinks. Provided that everything is in place and Google sees you as a relevant local business, you’ll surely find relevant, local, and interested customers.
4. Increased Authority
In the SEO world, your website has to display characteristics such as being an expert, authoritativeness, and trustworthiness. They’ll make Google prefer your site over others and give you a higher rank.
Gaining authority in your field and building your brand require a good SEO strategy. It involves tactics like seeking online customer reviews, securing backlinks from authoritative sites, posting informative blog articles, and maintaining strong social media profiles. You can achieve increased brand awareness as your website or business name appears in more places all over the Internet. In terms of brand equity and ranking, you’ll reap the benefits of displaying the characteristics mentioned above for years.
5. Improved User Experience
The priority of Google and other search engines are their users. That’s why they want to always provide the best possible results to them. In fact, many of Google’s algorithm updates are focusing on directing users to websites that provide relevant content and great user experience. As a result, site speed, usability, mobile-friendliness, and other technical factors now play a more significant role in rankings than before. That’s why many businesses seek professional help to optimize their website on a more technical level. In the long run, user experience also significantly impacts your sales and revenue, considering the relationship between user experience and conversions.
6. Easy-To-Measure Results
Finally, a major reason why SEO is important to websites is that every aspect of your results can be measured virtually. There’s no need to rely on manually looking for any correlations between sales and ad campaigns. Compared to traditional methods, getting an idea of what you’re getting from your investment is much easier with SEO. For instance, metrics that matter to your business, such as conversions, referral sources, and traffic, can all be monitored using tools like Google Analytics.
With search engine optimization, you can be confident that you’re allocating marketing budget to the tactics that bring the biggest impact on your business goals. That’s because you can accurately gauge what’s working and what’s not.
It’s challenging to optimize a website. It takes so much patience, planning, and time. Indeed, achieving the results you want with SEO often requires a complex process. However, the results you’ll see are entirely worth it as long as you’re willing to carry out a well-planned strategy. SEO can help you achieve a better ranking, earn more traffic, and boost your credibility. Beyond those things, SEO also improves the overall experience of your customers. An important bonus is that it’s pretty easy to monitor and measure results.