It’s easy to start a blog and get it up and running, but bringing in traffic can be challenging. That’s where SEO (search engine optimization) comes in. It involves optimizing your pages and posts, so it’s easier for search engines to find them, directing more people to your pages. With a few techniques, it’s easy to get started.
Where Do You Start
SEO begins with optimizing your blog with intent in mind. Each search engine is becoming better all the time, and they are getting better at measuring the way each page matches the intent. If the page answers the questions people ask, they are more likely to rank well, and you can multiply your company’s revenue.
It can be difficult to determine intent, so you might consider reviewing a guide on Demandware SEO in 2021, which describes best practices and typical issues. That lets you outrank the competition and put your blog near the top.
Use Keyword Research to Plan Your Posts
Many times, beginners guess about the best topics to write about. However, you don’t have to rely on potentially inaccurate guesswork, particularly when you use keyword research to determine what people are hunting for.
The technique lets you find the topics your visitors are interested in based on data from search engines. With the keywords, you can plan the content strategy. That way, you will only write about the things people are looking for.
It is an excellent way of finding new ideas as well. There are many tools to make the process easier. They’ll tell you how much competition that specific keywords have. Some also have writing assistance tools so you can ensure your writing is excellent.
Create Comprehensive Posts
Search engines like to promote posts that provide detail for a specific topic. That’s why it’s best to find a list of relevant keywords since they let you see variations on terms around the subject. By adding these words, you can make the article more informative and helpful.
It’s also a good idea to place subheadings and headings with the phrases. Try to cover as much as you can.
Organize the Content with Tags and Categories
Not only is this a good idea for your purposes, but it’s also best for search engines and your readers. Unfortunately, many beginners misuse them. Think of your site as a book – the tags are the index portion, and the categories might be the contents table.
They let search engines and your readers see what content is on your site. Categories can divide each post into the topics your blog discusses. The tags are the things each post talks about.
Ensuring You Have an Effective Title
It’s critical to choose the right title so you can rank in search engines. The right title makes it more relevant to the search term, and it encourages users to visit the site when they see it. Add the main keyword to the title to make it even more relevant.
You’ll also want to focus on making the title clickable and catchy. The click-through rate plays an essential role in how well your site ranks. There are several ways you can choose to write great titles.
One of the most popular ways is called emotional marketing value. It involves using words to trigger individual emotional responses, making them more likely to visit the site.
Understanding the Importance of Internal Linking
After blogging for a bit, you’ll have content that your users will want to see. You can send them to older posts using internal linking. It also helps connect the old and new content, creating a more cohesive site. Many platforms allow you to find older posts easily.
All you have to do is find the text to hold the link and add it in. It’s best to make this a habit to ensure your SEO is excellent, ensuring that older posts receive links. However, don’t make the mistake of only linking to older posts in your new ones.
It’s also a good idea to add shortcuts to new content in the older posts. That way, if someone finds an older article, they might get directed to a new one as well.
Ensuring the Articles are Easy to Read
One of the top factors search engines consider is readability. When the article is easier to read, it might get ranked higher. That’s because mobile screens and even computers aren’t always the best platforms for reading.
It means many users wish to scan articles instead of reading them, and they don’t spend very long on a page before deciding whether to stay or go. You do not have much time to convince each visitor to stay and look through the article.
However, one way to do that is to increase the readability, allowing your users to scan through quickly. You might decide to use short sentences, bulleted lists, small paragraphs, and many headings. It’s also a good idea to use videos and images to add white space in each post.
Using Meta Descriptions
These are short HTML tags that are easy to add to your pages. They can offer a description of the article so search engines can easily find them. Some marketers believe that using a meta description of your pages is no longer relevant.
However, that is not necessarily the case, and it’s often recommended for beginners to use one for each post. While you have a limited number of characters for the meta, a good one should also tell a lot about the article.
When you share the post on social media, they’ll likely display the meta as well. That’s why it’s so critical to have helpful meta descriptions. It’s also essential to place the focus keyword in the description, preferably near the beginning. The limit is only 155 characters, so make them count.
If you do not stay within the limit, the description will be cut off after those characters. You might share an important point from the post or quickly summarize it.