Visibility on Google is one of the most important factors in your ecommerce success. So, ecommerce optimization tips are essential for online stores to increase their sales.
In this article, we’ll look at ways to optimize pages and products to achieve a series of SERPs. We’ll also look at some of the best practices.
Magento has evolved into one of the best content management platforms for ecommerce solution. The capabilities, features, templates, and extensions make this platform the perfect choice for ecommerce / merchants and trade purchasers looking to create a professional looking ecommerce store from scratch. Even world famous brands take advantage of the extensive features and capabilities of the Magento platform.
Magento is a content management system known to require high performance. Optimizing the rate of your Magento allows shoppers to make the most out of their online store purchases.
1. Search generator optimization
It’s very easy to create goods sides for specific keywords, or optimize URLs for specific keywords, or create high-quality snippets and images for your website.
In short, it is a one-stop solution for optimizing your website and optimizing your company’s marketing. It helps expand the reach of all social networks.
2. Optimize website speed
Therefore, this is the most important part that you must take responsibility for. You can change the speed of your site with the next points:
- Use a Comfortable Delivery Network (CDN) to share
- Treat your place on a dedicated server.
3. Optimizing category pages
Now, to turn the page title at custom magento development and meta-description for each category, go to Catalog> Manage Categories, open the required category and enter your text on the General Information tab:
Please note that changing the page title does not change the category name. These are two separate elements. Recommended page title length, 50 to 70 characters, including the attached brand name.
About meta-descriptions, the recommended length is up to 160 characters. It is extremely important to remember that if we do not have a meta-description for the category pages.
In this case, search engines can penalize duplicate content by assuming that we have the same description and text entered on two different pages. Therefore, it is imperative to enter a unique meta-description for each category page.
4. Optimizing categories
It’s time to sort out the details of each category. Navigate: Catalog => Manage Categories. The most important sections:
- Leave this field blank to use category names, including parent categories.
- URL Key (link key). Try to keep your link short but keyword-rich at the same time. Do not use stop words (and, for …).
This will work for all store views, but a multilingual store needs a separate language. For each storefront, you can choose a page title, description, title, and metadata. For multilingual stores, this is a really good option.
Applying the advice before will help magento development you increase SEO on your Magento shop. I believe this example benefits you make a fair meaning of what you require to do. These are the basic principles and you can make them yourself.