An Aspirant’s Dilemma: MBA in Marketing or MBA in Digital Marketing?

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Management aspirants can do their post-graduation in various fields. Out of various areas of study, MBA Marketing is one of the important sectors of study. Off late with the growth of digitization in the business arena, MBA in Digital Marketing has also gained relevance. Hence, there is a common dilemma among Marketing students on which course to pursue, MBA in Marketing, or MBA in Digital Marketing.

Both of these courses are for 2 years, and their fees and salaries are almost the same. But MBA Marketing is a wider spectrum, whereas MBA Digital Marketing involves the study of Marketing aspects with respect to the Digital medium. The job roles after MBA in Digital Marketing are mostly concentrated on the Digital medium, while job roles after a degree in MBA Marketing courses are wider. Read the blog further to know more about the courses to clear your doubts.


MBA Marketing

MBA Marketing is one of the most studied course song management aspirants. Marketing is one of the bases on which the success of an organization depends. Hence, without any doubt, this attracts lucrative opportunities as well. MBA in Marketing is a 2 years course with average yearly fees ranging between 3 to 20 lakhs INR. The average annual salary is 6 – 7 lakhs INR.

Marketing is a very interesting field in itself and attracts creative individuals who have the skills to make products and services marketable and available to consumers. Hence, there is so much craze towards an MBA course in Marketing.

Marketing

MBA Marketing Eligibility

  • For pursuing MBA Marketing course, a candidate must be a graduate with a minimum 50% aggregate or equivalent CGPA of any of the reputed universities.
  • There is a relaxation of 5% aggregate for SC (Scheduled Caste)/ST (Scheduled Tribe) candidates in MBA in Marketing.
  • Candidates have to take the entrance test of GMAT (Graduate management admission test), CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test) for doing MBA in Marketing.

MBA in Digital Marketing

MBA in Digital Marketing can be said to be a sub-stream of MBA Marketing. It is a new age course that comes into existence after the advancement of digital and social media. One who wants to make a career as a Digital Marketer can go for this course. It deals with the promotion of various brands and creates awareness among consumers through different platforms of digital media. Thus it increases in potential, and a digital marketer is required to reach out to the company’s potential by increasing their presence and brand value. Digital marketing students get exposure to social media marketing, brand value and market research.

Digital Marketing

MBA in Digital Marketing: Eligibility

  • A candidate must be a graduate with a minimum 50% aggregate or equivalent CGPA of any of the reputed universities.
  • Candidates have to take the entrance test of GMAT (Graduate management admission test), CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test) for doing the MBA in Digital Marketing.

MBA Marketing vs MBA in Digital Marketing

We decided to show a comparative study on MBA Marketing course and MBA in Digital Marketing to overcome the dilemma and decide accordingly.

ContentsMBA MarketingMBA in Digital Marketing
Duration2-years2-years
AimIt focuses on all the aspects related to Marketing of products and services of organizationsIt focuses on the Marketing aspects through Digital and Social medium
EligibilityMinimum 50% aggregate or equivalent CGPA of any of the reputed universities.Minimum 50 – 60% aggregate or equivalent CGPA of any of the reputed universities.
Admission ProcessAdmission is made on the basis of the entrance test – CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test)Admission is made on the basis of the entrance test – CAT (Common Admission Test), XAT (Xavier Aptitude Test), MAT (Management Aptitude Test)
Average course fee             3 – 20 lakhs8 – 20 lakhs
Job RolesManager – Marketing, Manager – Sales, Marketing Analyst, Brand Manager, Media Planner, Research Analyst, Business Development Manager, and etc.Market Researcher, Digital Marketing Manager, Brand Manager, Manager – Advertising, and so on
TopicsThe topics of MBA Marketing – Managerial Economics, Marketing Management, Consumer Behaviour, Retailing, Sales Management

 

The topics are – Online Advertising, E-commerce and E-Business, B2B Marketing, Web Analytics and Social Media Marketing, Social media marketing and Market research.

MBA Marketing and Digital Marketing – Benefits

MBA Marketing – After doing an MBA course in Marketing one can get trained in communication skills, analytical skills, mathematical skills, business ethics, ability to integrate ideas, and leadership required in the Marketing sector. An individual can develop their career in various sectors like Advertising, Banking, FMCG (Fast-moving consumer goods), Retail and tourism, etc.

MBA in Digital Marketing – After doing an MBA in Digital marketing one will be a ‘Pro’ in areas like Social Media Marketing, Creative Writing, Email Marketing, Copywriting, SEO (Search Engine Optimization), Website Designing, etc. This program guides the students to influence consumers towards products and services with the help of creativity.


Expected Remuneration

MBA in Marketing – An average yearly starting salary after doing MBA Marketing is around 2-4 lakhs INR. If the candidate’s experience then the expected salary will be around 10 lakhs INR PA. The package depends on the designation and role of work.

Digital Marketing

MBA in Digital Marketing – After doing MBA in Digital Marketing, the average expected salary will be around 3-5 lakhs INR PA. If the candidate has any past experience, then the expected salary will be 7-12 lakhs INR.


MBA Marketing & MBA Digital Marketing – TOP Colleges

For MBA in Marketing:

For MBA in Digital Marketing:

  • GGS College of modern technology, Punjab
  • ASM Group of Institutions, Pune
  • NIIT University, Neemrana
  • IIKM Business school, Chennai
  • Versatile business school (VBS), Chennai

Both MBA Marketing and MBA in Digital Marketing will be beneficial for students willing to grow in the field of Marketing. Now, if one is looking to pursue a career, specifically Digital Marketing, then the latter is a perfect option. On the other hand, many aspirants want to keep options open, so they take up MBA Marketing which focuses on a much wider area in Marketing. So, it all boils down to what is the aim of the student. Often people are confused about whether to go for Marketing or Finance or HR, in that case too every sector has its own importance. So, it depends on one’s alignment of interest towards the objectives of these various areas of management study.

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