IPTV is becoming the fastest-growing streaming platform from a global perspective, and its market’s increasing service revenue is a clear proof. The traditional TV is no more above the competition, so investment in IPTV app development seems a profitable idea.
However, to get the jump on IPTV rivals, you need to exceed viewer expectations in terms of stream quality. With a ready-made solution, you might fail to meet this objective on a regular basis. Conversely, custom IPTV development will give you more QoS implementation options.
When building your streaming platform, pay particular attention to architecture design. So that your solution could deliver top-notch viewing experiences to thousands or even millions of concurrent viewers, engineer a redundant, highly available architecture. Adding more servers when a particular threshold is reached will help you balance the load and handle multiple media streams.
Full-cycle quality assurance is another part of a big QoS puzzle. Underpinned by cutting-edge tools, comprehensive performance testing will help you simulate rush hour and activity spikes with millions of virtual viewers from different locations.
To ensure dependable platform performance at all times, conduct stability and reliability testing, and stress test your solution for fault tolerance and high availability.
Moreover, think about optimizing software, hardware, and network configurations to accommodate a great number of user requests, ensure more effective resource usage, and slash infrastructure costs.
One more way to enhance the quality of both live and on-demand video content is to leverage multicast adaptive bitrate streaming. This approach will allow you to reduce network latency and adjust the bitrate to changing network conditions, enabling the optimal viewing experiences across connected TVs, tablets, phones, and other consumption OTT devices.
In turn, by delivering high-end, bandwidth-intensive content, you can notably increase audience satisfaction and expand your streaming service to more viewers from new, more remote locations.
On top of that, multicast adaptive bitrate facilitates the implementation of powerful features like ad insertion, content personalization, and watermarking.
Quality control automation
To retain viewers, your service should meet the most stringent stream quality requirements. One of the options to reach this goal is to implement real-time QoS monitoring. This usually means tracking mission-critical performance metrics — such as jitter, bandwidth, round trip time — and implementing proactive solution architecture ramp-ups.
With automated quality control, you can also smoothly process great amounts of media content to identify and auto-correct audio and metadata inconsistencies as well as timely address content anomalies like external ads, glitches, artificial text, and more.
And if you want to take it up a notch, conduct a coherent stream quality analysis to identify the optimal performance vs. costs balance, which will ensure the highest quality of experience no matter the number of users or their locations.
To create viewing experiences that transcend those of the traditional TV, put video content moderation on autopilot. ML-fueled mechanisms will detect violence, substance abuse, strong language, and other sensitive content that you want to exclude from your service offering.
Such video analysis tools can also help you prevent ads from appearing in inappropriate contexts, as well as exclude your brand mentions from illegal video content.
To make it short, automated regulatory compliance underpinned by innovative video analysis might be an appealing investment for your business, resulting in loyal audiences and increased revenue.
On a final note
Getting a competitive edge on the IPTV market is no low-hanging fruit. To get a huge number of viewers and monetize their engagement, you need to revamp streaming quality.
Performance engineering, multicast ABR, quality control automation, regulatory compliance — these are the most evident steps on the way to building a highly performant broadcasting solution.