One billion people use Instagram. While it’s not the world’s most popular social media platform (that title goes to Facebook), it is among the fastest-growing. Instagram might be the best way if you want your business to succeed these days. Therefore, you have to stay on top of your game when it comes to social media.
Mastering Instagram is essential for those looking to reach Millennials and Gen. Z, who prefer its streamlined approach to social media.
This year has truly been thrilling. There have been more eCommerce and other IG innovations this year than in previous years combined. So if you want to grow your followers and conversion next year, it’s time to start paying attention.
Here are five of the biggest and most trends from 2021 that you need to start harnessing now to have a growth-driven 2021.
1. Instagram Shopping
Instagram has always been geared toward eCommerce. It’s media-heavy while keeping the text concise.
Instagram Checkout has taken things to the next level. With it, shoppers can directly purchase within IG without leaving the app. This makes everything so much easier for businesses, so don’t forget to use that for your advantage.
The importance of retailers cannot be understated. First, this seamless experience prevents customers from getting lost in different stages of your funnel. However, it also allows you to take advantage of built-in catalogs and other tools, which may make it less necessary for small retailers to shell out the cost of a full website, saving them a ton of money.
2. Carousels for Storytelling
Carousels have been around for a while, but now you can add up to 10 images. The result has been a large shift in how they are used.
Brands have taken advantage of them to tell stories breaking into large bits of content into digestible bits.
The goal is two-fold. You can showcase the best of your ideas and products and improve customer satisfaction by helping them make more informed decisions.
3. Instagram Live to the Next Level
This is another feature that existed, but now it’s truly been used to its full potential. Between February and March alone, the number of live broadcasts skyrocketed by nearly 70%. Each day. 800+ million users tune into a live video on either IG or FB.
This is hugely important as the platform shifts to this medium. You need to take advantage of it with great content for your brand that scales well accordingly.
4. “Making Anything Shoppable”
With more people shopping on IG, we are getting closer and closer to the era of “make anything shoppable.”
One of the results has been the new GrokNet AI, which automatically tag\s products in a business catalog instantly. It can now scan photos and identify critical attributes like color, style, and even suggest descriptions while also better delivering your ads to the right users.
Also available on Facebook Marketplace, GrokNet can scan photos, identify attributes such as color and style, cross-reference with catalogs, and suggest descriptions. On the flip side, this data is used to deliver better search results and targeted ads to users.
5. Better Global Research
The whole point of social media is to connect you with the global audience. There are now more tools and strategies to do that than ever.
One of the most interesting that we’ve seen is VPNs’ use to unlock different outreach opportunities. With a VPN, a virtual private network, you can change your virtual location to wherever the VPN server is located.
As a result, you’ll be able to see what Instagram looks like in France, Germany, or anywhere you want to go. This helps you get a look at what your audience is experiencing, including what your competitors are up to. These days, there are so many businesses, so you have to be aware of what others are doing. It’s a great way to learn from their mistakes and see their best practices.
The added perk, too, is that VPNs significantly improve your privacy and security, making them equally vital in our digitally connected era. If you’re looking for a high-quality VPN, then NordVPN might be a good option for you.
Boost Your Followers and Conversions
As challenging as this year has been, there have been some incredible social media innovations. Instagram is truly leading the pack. From integrated eCommerce to AI and more, it is truly changing how we interact with our followers. Everything can change very quickly, so it’s crucial to stay relevant and trendy.
Get a start on next year’s success and start checking out these fantastic new tools now.