Top 20 Instagram Influencers of 2024 | Follow a new Fashion Trend

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Wondering who are the best influencers on Instagram? With so many popular accounts, you might find it overwhelming to pick one. So, here are the leading and most exciting influencers to follow.

Among other social media platforms, Instagram is a hugely popular channel that allows users to express their words through images. Currently, the platform has around 1 billion monthly active users, with the number of influencers rising every day.

These influencers serve as inspiration through their personal lives, brands, or businesses. Each of them is credible to a specific field and has the authenticity to attract thousands of viewers who consistently visit their accounts to get some motivation.

Instagram Influencers to follow

If you are looking for the most followed Instagram account with most liked posts, then you're in the right place. In this article, you'll discover the top 20 Instagram influencers with the number of their followers and posts. Each of these influencers has a different personality depending on their specialty. Curious? Scroll down to find out.

Best Instagram Influencers That You Should Be Following

1. Huda Kattan

Huda Kattan instagram

This stunning lady is the most influential makeup and beauty expert in the world. She first started as a blogger then transitioned to beauty. Having posted several makeup tutorials on her Instagram account, she now has millions of followers at her fingertips.

Huda Kattan

Since Instagram is an ideal channel for the beauty and makeup sector, Huda Kattan ranks as the number one influencer. So, if you love applying makeup, and your field of specialization is beauty, she is a must follow. She knows to show makeup trends, how-tos, and reviews perfectly.

As a makeup producer herself, there is so much to take from this businesswoman. Her content is both entertaining and informative, which keeps her followers interested.

2. Zach King

Zach King profile

Zach King is a well-known filmmaker and social media personality who gained fame through his vlogs and other videos. His Instagram stories keep his millions of followers enthralled. Some of the posts you'll find on Zach's Instagram account are comedic videos, random videos, and other exciting visuals, which leaves his fans laughing or smiling.

Zach King

If you don't want stress to take the best part of you, Zach King will fill your Instagram feed with entertaining and stimulating content to make things easier. He flawlessly knows to dominate the casual content game, and that's what we love about him.

3. Cameron Dallas

Cameron Dallas Instagram Profile

Cameron Dallas is an internet personality who managed to build up his fame through internet activities. Apart from having a tremendous following on Instagram, this star is also popular on channels like YouTube and Vine.

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In most of his Instagram posts, you can tell Cameron is a lover of fun as he is mainly with his friends or alone, enjoying himself in different settings. All of his posts are charismatic and have some personal touches. He also managed to land a show on Netflix “chasing Cameron “for his internet fame. So, Dallas is unquestionably interesting.

4. Chiara Ferragni

Chiara Ferragni Instagram Profile

Although based in New York, Chiara is an Italian-born. She is a blogger and fashion artist, currently running a fashion blog called “The Blonde Salad” and her Instagram posts are a reflection of that. Her fame is probably for appearing on the cover page of Vogue magazine as a first blogger in 2015.

Chiara Ferragni Instagram

Chiara has collaborated with several top fashion designers, including Louis Vuitton, Steve Madden, Tommy Hilfiger, Christian Dior, Max Mara, Chanel, J Brand, and seven for all humankind.  Not forgetting her blog is now a global retail business with so many admirers.

5. James Charles

James Charles Instagram Profile

Being male and a teen never stopped James Charles to focus on beauty professionally. He is a spokesmodel for beauty and cosmetics products, and the first CoverGirl male to work alongside Katy Perry. This young influential personality is not only popularly embraced on Instagram, but also on YouTube.

James Charles Instagram

James posts different snaps of himself wearing different kinds of makeups, and if you don't mind his sexual orientation, you might get a few ideas from him.

6. Nikkie De Jager

Nikkie De Jager Instagram Profile

Nikkie De Jager is a professional makeup artist who is commonly known to share NikkieTutorials. She has been on the game since 2008 when she started posting makeup tutorials on the internet. Her YouTube channel has over 13 million subscribers, which has helped her gain a global following.

Nikkie De Jager Instagram

On her Instagram account, you'll find her posting snaps of different makeup combinations alongside links proving more details about how to apply the makeup. As a result, this has made her popular on this platform.

7. Michelle Lewin

Michelle Lewin Instagram Profile

Michelle Lewin is a highly-rated bodybuilder, Venezuelan model and an internet icon. She became famous after appearing in tons of publications like Playboy Magazine. Her modelling career started as a little girl before she realized her potential, beyond cat walking and participating in competitions like bikini contest.

Michelle Lewin profile

She motivates her fans to get fit by sharing numerous workout drills and products, which has enabled her followers to increase across different social media platforms.

8. Jake Paul

Jake Paul Instagram Profile

Jake Paul is an internet personality whose fame started on Vine before drifting away to become a star in Disney sitcom. Aside from being an Instagram influencer, he is also popular on YouTube, which why he has a huge following.

Jake Paul Instagram

His content focuses majorly on comedy videos. From his Instagram postings, some are videos, and other photos of him going about his daily routine. Recently, Jake Paul released TeamDom, an influencer marketing management and creative agency build around youth entertainment.

9. Joanna Gaines

Joanna Gaines Instagram Profile

Joanna Gaines is an incredible designer, renovator, and shop owner. She is also a recognized host on HGTV's Fixer Upper. The show allows her to exhibit some of the renovations that she did with her husband, and Chip, the owners of Mognolia Homes, a renovation business.

Joanna Gaines Instagram

Although Chip possesses real estate experience and knowledge, Joanna contributes design expertise to the team. Through her Instagram account, Joanna keeps a photographic record of renovation processes and TV filming.

10. Kayla Itsines

Kayla Itsines Instagram Profile

Kayla Itsines is a fitness influencer on Instagram who is based in Australia. She is a personal trainer, entrepreneur and author. She knows how to use the internet to promote her brand, and that's why Time Magazine acknowledged her as one of the most influential persons on social media.

Kayla Itsines Instagram

This outstanding woman emerged successful for creating the Bikini Body Guides (BBG) program for women, which has attracted millions of followers. Most of her postings are diet ideas and workout videos. So, you'll highly benefit from her page.

11. Nash Grier

Nash Grier Instagram Profile

Nash Grier is American and became an internet personality since 2013 when he was only 15 years as a high school freshman. His fame started on Vine by making comedic sketch videos. He later joined YouTube where he amassed millions of subscribers.

In 2015 his prominence increased after costarring together with his friend Cameron Dallas in the movie “The Outfield.” Recently, Nash launched mobile games and social media applications like challenged, Mobli and Dash. He also owns a website, where followers can purchase his merchandise.

Nash Grier Instagram

Some of the postings to find in his Instagram account include his partly designed Aeropostale clothing line, photos of him while on different tours and many more.

12. Camila Coelho

Camila Coelho Instagram Profile

This famous Brazilian makeup and beauty vlogger/blogger is well-recognized for her self-titled blog and YouTube channel “MakeUpByCamila.” Her popularity doesn't end there. Camila Coelho is also on Instagram where her posts are in Portuguese and English languages.

Camila Coelho Instagram

She has several posts on her Instagram page marked “sponsored” because she works with different types of brands. Camila also likes to share her daily life by showing the people and places she comes across. If you love travelling, she also provides travel tips to her fans.

13. Jay Alvarrez

Jay Alvarrez Instagram Profile

As a model and passionate itinerant, Jay is known for posting awe-inspiring videos of the good life on different social media platforms, and that's why he is popular. His Instagram account is filled with adventure pics portraying his outdoor life.

Jay Alvarrez Instagram

Anyone can tell that Jay loves surfing as many of his Instagram posts are a reflection of that. He also engages in activities like skydiving, extreme sports, and music production.

14. Mariano Di Vaio

Mariano Di Vaio Instagram Profile

Mariano Di Vaio is an actor, Italian model, and style blogger who has collaborated with international brands like Brunello, Cavalli, Calvin Klein, Maserati, Hugo Boss, Gucci, Omega and Cucinelli. His highly popular blog “MDVstyle” focuses on men's passions.

Mariano Di Vaio Instagram

Also, his Instagram posts reflect recent male fashion trends, current hairstyles, and best outfits for particular occasions. You'll find him promoting fashion products across other social media accounts too.

15. Julie Sarinana

Julie Sarinana Instagram Profile

Julie Sarinana is a famously known model and fashion and lifestyle blogger who has a personal blog named “SincerelyJules.” On both her blog and Instagram page, she loves sharing fashion tips, personal thoughts, and travel adventures.

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Her main goal is to help her readers meet their dreams by creating beautiful, inspiring content. Julie uses Instagram as a visual channel to promote her blog and enhance her popularity.

16. Murad Osmann

Murad Osmann Instagram Profile

Murad Osmann is a Russian photographer currently living in Moscow. He is the creator of the series “Follow Me To” which has been proactive ever since 2011. Together with his wife Natalia Zakharova, they are now ranked as the top travel influencers.

Murad Osmann Instagram

Most of his Instagram posts are “follow me images”, with each image depicting a woman at the rear side. This has attracted a lot of viewers who are now his followers.

17. Joe Wicks

Joe Wicks Instagram Profile

Joe Wicks is a British fitness coach, who shares short, intense workout videos on his social media channels, including Instagram. Additionally, he has written several successful cookery books and hosts a TV show on Britain's Channel Four namely The Body Couch.

Joe Wicks Instagram

His Instagram account has fitness, fat loss, and healthy eating tips, which keep his fans in the know.

18. Dr Mike Varshavski

Dr Mike Varshavski Instagram Profile

Dr. Mike was born in Russia and now an American celeb family medicine doctor. He is not only famous on Instagram, but also across other social media channels. Each week millions of followers engage with his YouTube and Instagram videos to discover the recent health trends.

Dr Mike Varshavski Instagram

His goal is to reach out to many people with his medical advice. On Instagram, he shares his journey as a medical student, his life at the residency, and now being a doctor. Aside from his career, Dr Mike has been described as “sexiest Doctor Alive” and “the hottest man on Instagram.”

19. Chris Burkard

Chris Burkard Instagram Profile

Chris Burkard is a popular artist and photographer hails from Central Coast of California. He cherishes lifestyle, travel, adventure, landscapes, surf, and outdoor activities. On his social media channels, including Instagram, he shares his vision of wild places with his fans, to show them the importance of exploring themselves.

Chris Burkard Instagram

His postings can tell that Chris has made several trips outside California as his preferences are harsh environments. He focusses more on cold subjects like surfing and skydiving. It's probably the reason he is an exceptional Instagram Influencer.

20. Marcus Butler

Marcus Butler Instagram Profile

As an English YouTuber on his self-titled channel, Marcus Butler is known for creating comedic videos. He first grew his fame on YouTube, where he has millions of subscriber. Now, this has spread wider across other platforms, including Instagram.

Marcus Butler profile

He is a successful internet personality who had even appeared on Television a few times including being a co-host, and especially when he contested to become a Celebrity Masterchef in 2016.


Each of these influencers is incredibly amazing at what they do in their different genres, and they are a source of motivation and inspiration to many out there. They have a pretty huge following as they provide interesting and highly resourceful content that keeps their audience amused.

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