It goes without saying that attracting new customers can be a costly business. So, let's take a look at a few ways you can attract new customers in a sustainable way, fostering brand loyalty in the process.
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Incentivize
To encourage new customers to choose your brand, it can help to provide an incentive. This could be an exclusive offer that is only redeemable by new customers. The incentive itself should be something relevant, useful, and persuasive to your target audience. One way to provide such bonuses is when customers first sign up.
For example, many online retailers offer discounts to new customers, while some casinos offer casino welcome bonuses to new players, such as free spins bonuses, free shots at a daily jackpot, daily cash drops, and weekly giveaways. By providing these offers, new customers who sign up to the online casino will get more value for money as a ‘thank you' for joining the platform.
In a sector like retail, this might be a little different. Some online retailers will provide welcome offers on customers' first orders, regardless of whether they have signed up to any platform. New customers might get a percentage discount or free delivery on their first order. Or, once the first order has been purchased, a discount code or voucher might be sent via email to encourage the customer to return for more purchases.
Encourage Reviews
Did you know, 74% of consumers say that word of mouth marketing influences their purchasing decision? Further to this, 92% of consumers trust recommendations from friends, and 88% of consumers similarly trust online reviews. With this in mind, word of mouth is considered one of the most trusted marketing channels, bringing in five times more sales than paid media, and driving $6 trillion in consumer spending annually. With this in mind, it is important to encourage your existing customers to act as your brand ambassadors.
The ways that they could do this are two-fold. Either you can encourage them to recommend you to their family and friends, or encourage them to leave you a review online, be it on your website or a trusted third-party platform. You can even incentivise this by giving both the person recommending and the new customer a reward for joining the platform. In doing so, you'll bolster your reputation in a way that is highly trusted, encouraging new customers to try your products or services.
Provide Information
When trying to attract new customers, it can be tempting to go full throttle and ‘sell sell sell'. However, this can actually put people off parting with their money. Instead, you might consider pivoting your website towards creating a bank of useful information that can help your consumers make their decisions and navigate the industry.
Of course, this might sound counter-productive. However, freely providing expertise can actually help to attract new customers, as it solidifies you as an industry expert and thought leader. In addition, research has found that consumers can spend up to 79 days researching online before making a purchase. If your website is clearly filled with useful information, consumers will be directed to you for their research, and so will be more likely to trust you to fulfill their expectations.
And there you have it – just a few ways in which you can attract new customers in a way that is sustainable in the long run. Whilst promotions and techniques such as these will help attract the customer, they will also improve trustworthiness, reliability, and status, fostering brand loyalty.