How to use the power of digital marketing, and in particular of content marketing, to generate customers? What are the levers of content marketing to naturally attract leads to your website? These are questions that we will answer in this article …
What is content marketing?
The content marketing is to analyze the needs of users as well as all content to influence the behavior of the player. It aims to create perceived value for readers, turning them into leads, then prospects and finally customers.
Attracting the customer with content marketing is mainly about attracting readers and through the added value of the content to retain them and turn them into customers.
When you have just created a professional website, you have to quickly think about setting up a content marketing strategy.
For that, in this article, we are going to give you tips for doing content marketing that generates customers!
1. Identify the Internet user to identify his needs
You must seek to identify your customer, it is very important for the knowledge of his needs. To attract customers, you have to offer good content and offer what suits them.
For relevant content marketing, ask yourself the following questions:
- What is the profile of its 3 typical clients?
- What are their main characteristics? That is to say: profession, CSP, age, income, centers of interest, geographical area …
- What are their expectations in terms of information, what do they want to learn?
- What are they looking to buy?
Once you have answered these questions, you will have an overview of the typical customer.
2. Drive traffic to your website
There are two types of traffic to bring visitors to a website:
Natural traffic :
This is your referencing on search engines, inbound links, shares on social networks, emailing, notoriety
This type of traffic takes time to grow.
For a good result, it is necessary to work 3 to 12 months maximum. Indeed, it may seem slow, but it is for a good cause.
In addition, the traffic is worked on in the long term in order to rise in the ranking of Google and develop your reputation on social networks. If you want to know what the position of your site is on Google, you may contact Sonuos digital and can know inns and outs of your website vistors and how to increase it.
This traffic includes advertisements: Facebook Ads, Google Adwords, Youtube Ads, Twitter Ads … As you will understand, this type of traffic consists of buying views and / or clicks to your content (articles, videos, capture page , sales page, etc.) For this, you need the assitance of PPC Agency like Sonuos Digital. Sonuos Digital is a leading digital marketing agency in Ireland. It provides all in one Digital marketing solutions including CMS marketing, Digital marketing services, like SEO, PPC and Social Media Marketing.
3. Develop an editorial strategy and work on the content
Seek to build a real editorial strategy for your content marketing, because without it, you will not be able to have new customers, impossible!
Defining an editorial strategy will give you the opportunity to make relevant content that matches the expectations and needs of your customers. Put the maximum chances on your side and get your customers to come to your page.
How to set up a content strategy ?
Here are the steps to follow while making a content strategy:
- Develop your themes
- The type of content: blog posts, videos, infographics, ebooks, webinars, studies, surveys.
- Distribution media: social networks, blogs, emailing, newsletters.
- The editorial angle
- The tone to adopt
In addition, seek to be able to produce complete content, with high added value.
Your content must be in line with the needs and expectations of the customer.
Finally, you must position yourself as an expert in the field to appear credible in the eyes of your customers and inspire them with confidence.
4. Work on the visibility of your content
Indeed, you will be able to offer your customers high quality, beautiful, relevant content that meets their expectations, but that is absolutely not enough. You are responsible for working on the visibility of your content.
What visibility? Visibility on search engines because the goal is to appear on the first page of Google otherwise it does not make sense!
Remember to insert your keywords throughout your content marketing so that Google can index the pages on your site and gauge if they are relevant.
This is why you need to work more on your keywords in order to target those who respond to internet users’ queries. There are tools such as Keyword Planner to help you with this. Insert your keywords in your title, chapô, sub-title, paragraphs… and then follow the results in the search engines.
We hope this article will help you with your content marketing strategy. If you have just created your professional website, hire a digital marketing consultant from Sonuos Digital. It takes time to establish a good strategy to attract potential customers. It is vital!
If you need help with your content marketing, do not hesitate to surround yourself with a web marketing agency .
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