Crafting a game involves the development and launching of the application. While the development process requires your creativity and imagination, the launching part needs intelligence to build a solid strategy in launching a successful game.
The game testing and launching process can determine the future of your company. Launching a game can either make it or break it since it can either guarantee continuity or bring you to bankruptcy.
With over 1,000 releases of games annually, it is not a surprise that this industry is getting more competitive and challenging. Thankfully, there are several ways that you can do to make your game launch a success, and we will talk about these steps below.
1. Understanding The Purpose
The first step in launching a successful game is to understand its purpose. Meaning, you have to determine your target demographic and the type of game you’re planning to launch.
Identifying and studying your target player demographics is essential since it allows you to determine their preferences. Gathering this data can help when it’s time to advertise because you already know how to attract players.
For instance, you can design a glowing weapon for your multiplayer battle game if your target users are young adult players. The thing is, you need something that attracts the players to be successful in game launching.
Identifying the game type can help you in determining the right target users, such as:
- Computer games
- Mobile games
- Console games
Determine The Genre
Deciding your game’s genre is also helpful in attracting the right target audience. Some examples include:
- Action (Fighting, Shooting, Rhythm, Survival, etc.)
- Adventure (3D, Interactive, etc.)
- Sports (Sports-based, Racing, etc.)
- Strategy (Multiplayer, War, Tower Defense, etc.)
- Simulation (Life, Vehicle, etc.)
- Role-playing (Action RPG, MMORPG, etc.)
- And more!
2. Research About Your Potential Competitors
Before building a strategy, it is essential to study your potential competitors first. Why? Analyzing your competitors helps you determine how to stand out and encourage users to download your game.
For example, if mobile-based, you may want to explore the Google Play Store and examine famous games that pique your interest. Compare it with your application and analyze which one is better. If you determine that your game lacks something, then find out ways to improve in those aspects.
Remember, people would prefer something new, and the gaming industry is competitive as there are thousands in the market. If your game is too similar to others and doesn’t have any unique features, your launch might not be successful.
3. Make A Solid Online Presence
Creating a solid online presence plays a crucial part in launching your game successfully. Why? It enables you to gather publicity and raise a community that supports your game in the future. Here are some tips on how to do so:
Create a Website
Having a website is a must, and developing a game is no exception. You can post updates and contact pages so that the users can reach out when there is a problem on the website.
Be Active On Social Media
Social media such as Facebook, Twitter, Instagram, and Reddit are excellent platforms to promote your game. Each site has millions of active users, and you can reach out to a broad audience when done correctly.
Here are some tips on how to interact with social media:
- Post updates regularly
- Be active in gaming communities such as on Reddit
- Link your website to your about page
4. Undergo Game Testing
Game Testing is a process to examine and look for any possible flaws. It involves two parts: Alpha testing and Beta testing.
Alpha testing is a procedure of checking the game by the developer and the internal employees. This process is the first stage of Game Testing to ensure that it functions correctly and meets the standards.
Beta testing, however, is selecting voluntary participants to test and asking them to give their input. This procedure is an excellent opportunity to test the application in various devices and settings.
After days or months of preparation, it is time for launching. Here is some advice to keep in mind:
- Decide on a launch date
- Inform people about the launch on your website and social media
- Contact bloggers to advertise the launching
- Try to collaborate with streamers on YouTube or Twitch
6. Ask For User Feedbacks
Bugs are inevitable. One way to improve those is to ask for feedback. Determine the comments that you deem helpful from the plain negative ones and seek ways on how to upgrade your game in those aspects.
For example, if you are planning to publish in Google Play Store, look at the users’ ratings. You can also create a forum website and encourage users to leave feedback for better improvement.