Backlink building is one of the most important search engine optimization (SEO) techniques that you have at your disposal. This is the process of acquiring links from other high-quality, authoritative websites in your niche.
When this happens, Google takes it as a vote of confidence in your content and gives you a boost on the search engine results pages (SERPs).
In this article, we’re going to outline some tips and tricks for building high-quality backlinks to your website. Let’s get started.
1. Consistently publish shareable and link-worthy content
Publishing high-quality content that people will want to share and link to is one of the most effective ways to attract organic links to your website. Let’s break down a few types of content that tend to receive a lot of backlinks, and give you some examples for inspiration.
Ultimate guides outline everything a reader might want to know about a subject. They are helpful, thorough, and answer common customer questions. When coming up with your own idea for an ultimate guide, think about what it is that you do better than all of your competitors. What do you consider yourself an expert in?
Writing ultimate guides on these subjects is a great way to secure backlinks. Readers will want to send their audience members to these guides as a source of information. Let’s look at an example.
Healthline, an online health magazine, has an ultimate guide to intermittent fasting. The guide covers how to fast safely, different fasting methods, how fasting affects hormones, and more.
Because the article is so thorough, it’s helpful and good for building backlinks. This article could attract backlinks from other health websites, nutrition bloggers, personal trainers, and more. On your website, try to write ultimate guides on subjects that many different groups of people can share to secure backlinks.
Infographics are graphic representations of statistics and data. They are often used to supplement research or break down stat-heavy information in order to help the reader better understand the subject. These can earn you a lot of backlinks because they can convey information much more easily than a long guide or blog post!
Need help creating your own infographics? Take a look at the infographic maker from Venngage. They have a whole host of templates that you can use to simplify your own data or research.
Buying guides or comparison pieces
Buying guides and comparison pieces help a reader make an informed purchase. Buying guides outline everything that a customer will want to consider prior to making a purchase, while comparison pieces outline different products or services in a category. These are great at securing backlinks! This is because they’re great for sharing if someone wants to recommend a particular solution to a problem but doesn't want to endorse a specific brand or product.
Let’s take a look at an example of a comparison piece for inspiration.
SocialPilot, a social media management software program, has a very helpful guide to LinkedIn marketing tools. The article outlines the pros, cons, and features of a variety of different tools to help the reader make a decision.
A lot of different types of people can share this content — social media experts, LinkedIn influencers, and more all might be willing to share this with their audience in order to help them. On your website, think about how you can use buying guides to help boost your backlink profile.
How-to guides are just what they sound like — they outline a process for a reader step by step. How-to guides are typically simple but very helpful to the reader, making them great at building backlinks!
Let’s take a look at an example.
Search Engine Journal, a digital marketing expert, has a great how-to guide to using surveys for content marketing. The article covers why you should use surveys, what types of questions to include, and more.
Other digital marketers and survey websites might link back to this type of article, making it great for boosting Search Engine Journal’s backlink profile. On your website, be sure that your how-to guides are thorough and show the reader a process, step-by-step.
2. Reach out to sites in your niche to see if they accept guest posts
Writing guest posts for websites in your niche has multiple benefits — not only will you get a high-quality link back to your website, but it also shows your expertise, authority, and trustworthiness, or E-A-T. This is something that Google has been paying a lot more attention to lately!
Search engines like Google only like to point internet users in the direction of quality websites that offer valuable and accurate information. Writing guest posts for other high-quality websites can help show that you’re a reliable source of information.
When trying to secure guest posts, start by reaching out to different bloggers and influencers in your network. They might have guidelines for guest posts that you can follow before submitting. Consider looking at the blogs of any websites you would want to write for, then reach out to the editor to discuss your ideas and see if they have requirements.
3. Look for existing online mentions of your business
One of the easiest and most effective ways to collect more backlinks is to look for instances where you’ve already been mentioned online. Then, reach out to these websites and ask for a link! This tends to work because it doesn’t require a lot of additional work from the publisher — it is often as easy as adding a hyperlink to your existing mention.
Searching for mentions of your website can be as easy as conducting a series of Google searches. It could help to search for your website’s name using the search feature of other different websites in your niche, as well.
4. Take inspiration from your competitors’ backlink profiles
Looking at your competitors’ backlink profiles can help you inform and improve your strategy. You should be regularly analyzing the backlink profiles of the sites that are currently ranking for your target keywords.
Start by heading to a backlink profile analysis tool — Ahrefs has a helpful one. Plug in the name of the website you’re wanting to analyze, and Ahrefs can provide you with the top backlinks. You can use this knowledge to figure out who to guest post for, what other topics you need to be writing about, and what content gaps there are in your industry that no one is covering. It’s a great way to show off your expertise and prove that you’re knowledgeable in your field!
5. Conduct and publish your own original research
Carrying out and publishing original research on your website is a fantastic way to build more backlinks, because people can use your findings to back-up points in their own content. You can conduct original research in a lot of ways! Surveys, experiments, and split tests can all provide you with useful information those in your field might be interested in. Be sure to take notes and keep track of your findings for your report!
When you publish original research for your audience, people will share it and credit you as the original source — this will boost your backlink profile and, therefore, your SEO.
6. Provide free tools people will want to share
One way your business can offer target customers a lot of value is with free tools or services. This gives you a chance to show off what you can do, and hopefully build loyalty with people who will eventually spend money with you. Resources like this are also great for building links, because they’re genuinely helpful, and people will want to share them!
Let’s look at a few different examples of free resources for inspiration.
FreshBooks, an online accounting software provider, offers free invoice templates to whoever comes to their website. FreshBooks has a target audience of small business owners and freelancers, both of whom are likely to send invoices.
If website visitors find these templates helpful, they could be interested in FreshBooks’ accounting software. They also might be willing to share these templates with their audiences. If you have templates that you use regularly, think about whether your audience would find them helpful, as well — offering them for free is a great way to build backlinks.
Similarly, Loganix has a domain authority checker tool that they offer for free to all of their website visitors. The tool can determine a page or domain’s ability to boost your site’s search engine rankings with a link.
This tool is very helpful to Loganix’s target audience of small business owners and digital marketers! If they use the tool to boost their own backlink profile, they might be willing to link to it in their other content, boosting Loganix’s SEO as a result.
Backlink building is a majorly important part of boosting your SEO! In this article, we outlined some tips you can use, including publishing original research, offering free tools, and guest posting. Take a look at our examples and tips — there’s work to be done!