How To Do SEO for CBD Companies: A Complete Guide

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The CBD industry is booming. In 2020, the global CBD market was valued at $2.8 billion and is expected to grow by 21.2% annually until 2028.

No wonder that many wannabe entrepreneurs see it as an opportunity to build their smaller or bigger business empires. However, the CBD popularity also means that the competition in the market is growing. While it still is possible to succeed, you need to prepare yourself for hard work.

There are several essential factors that influence the potential success of any business endeavor. Obviously, you won’t be able to achieve much if you can’t reach a wider audience, and in order to do that, you will need a good marketing and SEO strategy.

Since the CBD market is not a usual one, you can’t just apply universal guidelines, like, for example, in the case of the fashion industry. Traditional marketing can be tricky due to the different advertising policies regarding cannabis-related products, so you need to get familiar with the intricacies of SEO for CBD companies.

To help you get started, we have contacted the experts from and compiled a complete guide to developing an SEO strategy for the CBD market.

Below, you will find some useful information about defining brand characteristics and establishing brand image, researching and picking the right keywords, finding content ideas, learning all about title tags and meta descriptions, link-building strategies, social media, and more.

Create the Desired Brand Image and Define Your Characteristics as a Company

Create the Desired Brand Image

The first thing you need to do is define your brand image, which means developing a clear picture of what your brand represents; it will help you create a solid overall positioning.

Once you have created an image, you need to make it memorable for potential customers. First of all, develop an easily recognizable logo. If you are not a graphic designer by profession, then there are several online tools that can help you create a logo for free. For the best results, it is recommended to work with professionals.

A logo is an integral part of the visual identity of any business, but it is not enough. The overall look of your website is also essential, and it should reflect the reputation and image of your brand. Therefore, you need to choose a professional web design company and work with them on every step of the creating process.

Moreover, think about what makes you stand out from the competition and focus on that. What are your unique characteristics as a CBD business? Are you a manufacturer or one of the distributors? Do you focus on a specific niche? Are you specialized in a particular product category, like, for example, vaping products, pet care, etc.?

There are many nuances that will help you create a clear picture of your brand and set it apart from the competition.

Conduct Keyword Research and Focus on the Right Ones

Conduct Keyword Research

Keyword research is one of the vital steps when it comes to SEO. It will help you discover what people really want and need and how they search for CBD products and solutions.

If you want to rank well, you need to focus on keywords with high traffic and low competition. This means that you should go for the long-tail keywords – those consisting of three or more words; they tend to have much less competition than ordinary keywords and provide much higher conversion rates.

Additionally, it might be a good idea to watch the trends in keyword searches and look for those that can be potentially useful in the future.

For example, if you see a growing number of people searching for “how to buy CBD online,” then that could be an indicator that such a service will soon become more in demand, and you should start offering it. Therefore, stay ahead of the competition and be prepared for the future.

Research Content Ideas

Research Content Ideas

As for the main topics, there are two main options: you can create content focused on product solutions or share tips and advice. The first alternative might be more appealing to potential customers, while the second option will allow you to develop an authority in the given market niche.

The best approach is to combine the two options, creating content based on your own experience and knowledge and content based on potential customers’ most popular questions. This way, you will maximize traffic and conversions.

Start by defining what your potential customers need and look for online. Do they need information about CBD products in general, or are they looking for details about a specific product category? What is the best way to grab the attention of your target audience? What is your competition doing?

Then, try to solve your audience’s problems and answer their questions without constantly promoting your brand. Building authority is just as important as marketing your services or products. Valuable, informative content tends to be more shareable and boosts customer loyalty.

Create a Link Building Strategy

Create a Link Building Strategy

Creating backlinks is another essential step when it comes to SEO for CBD companies. In fact, backlinks are one of the most important ranking factors when it comes to Google algorithms. Therefore, you must start building backlinks from day one.

There are internal links (when a link is placed on a different page of your website) and external links (when a link is placed on a page outside of your website).

In order to build a solid backlink strategy, it is recommended to start by building internal links from several pages of your website towards other pages on the same domain; try to include the same keywords throughout these internal links, so it will help Google understand which pages are more important.

After a while, when your website starts ranking better for certain keywords in Google, you can start building backlinks from other sites towards your website.

When it comes to external links, you should focus on high-quality websites with relevant content rather than trying to gain as many backlinks as possible from sites with low authority or even spammy content.

Additionally, you should always create backlinks manually instead of using automated tools to avoid getting penalized by Google.

Don’t Forget About Social Media Marketing

Social Media Marketing

Social media has a significant impact on the performance of your SEO work, so you need to stay active and present on all relevant platforms. Choose the proper channels to target your customers.

For example, Instagram will be a perfect platform to promote your products among people interested in lifestyle content. On the other hand, LinkedIn will be a better fit for a B2B approach.

To create great content for your social media channels, you need to understand what topics interest your audience and will help you build a stronger connection with them.

However, once the content is published, you can’t just forget all about it. Social media are perfect for interaction, so make sure to reply to comments, engage in discussions, etc.

Optimize, Optimize, Optimize


To optimize your website, you also need to remember several other elements.

Title tags are basically the headlines of the web pages. If you want to attract more visitors, it is necessary to develop catchy and informative titles that will attract people’s attention. Make them compelling but not spammy or aggressive, and include keywords in them in a natural way.

Then, work on the meta descriptions. This is the short description of your web page that appears when someone searches for a particular topic on Google. Therefore, it’s essential to describe your content in an exciting and informative way. The aim of the meta description is to get people to click on your web page, so do not include any unnecessary information in them.

Optimizing your website also means making sure it’s mobile-friendly. According to data, more than half of internet users browse the web via their mobile devices on a regular basis. You should also take care of the page speed. If your website takes more than three seconds to load on a mobile device, you can lose up to 40% of potential customers.

Last but not least, don’t forget about optimizing visual content as well. For example, to optimize your images, you need to make sure that they are high-quality and look great on different screen resolutions. Use the right file size to avoid slow loading.

Final Take

There is a lot of hype around CBD, and the CBD market is growing at a rapid pace. To succeed in such a fast-paced environment, you need to be aware of all the current trends and possibilities. While there is no such thing as an easy way to success, your business will surely benefit from a well-thought-out SEO strategy.

To achieve good results, you need to devote your time and effort to it. If you are serious about your business, then you should start planning your work right now.

And if you don’t have enough time or resources to do everything on your own, you can always contact an experienced agency that will develop a custom SEO strategy for your business.

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