The article talks about the various fitness trends and technologies that are poised to boost one’s gym business in 2021.
A person’s fitness reflects his or her personality. A good regular workout in the morning boosts creativity and removes lethargy, contributing to building one’s overall productivity. People are constantly involved in interactions with their clients, their colleagues and even their subordinates.
In all these interactions, maintaining a good outlook about yourself and making a statement with your physical presence becomes important. This is where professional gyms come to the rescue. From offering regular training, gyms up to date with the latest technology are also capable of making the fitness regimen something that you will enjoy as well.
More and more gyms have started incorporating the latest technologies to be able to best cater to the needs of the people. Here are a few examples of technology that can be used to boost your gym business.
1. Wearable devices
This piece of technology became extremely popular after 2019. Devices like FitBits and Apple watches were in style, the demand increasing so much so that it profited not just the users but also the manufacturers. These kinds of devices are usually worn around the wrist and track the movements made by a person, the number of steps taken, the number of calories burnt, and even monitor the workout sessions.
The popularity of these wearable devices is so much so that manufacturers even made small fitness trackers to fit on people with small wrists. It is estimated that by 2022, the market for these devices would reach up to 29 billion dollars. So how do these devices help you ace the gym business? Providing your customers with devices like FitBits can greatly promote your gym while simultaneously showing the users areas needed for improvement by providing them with the already mentioned essential data.
2. Virtual reality
Be it in studies, or work or fitness, the presence of a mentor or guide or coach is essential. This is because a coach not just trains but is someone who will hold you accountable. Over the pandemic, virtual training sessions with a certified trainer has become a trend. From one-on-one training sessions to group training, this has been proven beneficial to plenty of people.
The one-on-one sessions particularly are really helpful as the trainer focuses solely on one person and can attend to needs in a more effective manner. Considering the present circumstances we live in, it is necessary for gyms to adapt themselves to change and offer such virtual training programs for their customers.
In addition to being able to reach out to a greater number of customers, virtual training also communicates that the safety and comfort of the customer is a priority and this will add to the credibility of that particular gym. Virtual training thus is a new trend that more and more gyms need to start incorporating.
3. Artificial Intelligence
Artificial Intelligence or AI as it is popularly called basically refers to the technology that can process information just like humans do. AI can perform the simplest of tasks in the fastest time and is mostly extremely effective. Considering that we live in an era where human interaction has come to almost nil, AI can greatly help boost the value of your gym.
AI can be incorporated to send automated messages, respond to commands and so on. This is because AI involves a high amount of machine learning which is basically analyzing real time data and learning from it. Having the right software for your gym will not only accelerate growth but also maximize efficiency and save precious time that can be used for other important tasks.
For instance, AI can be used to gather accurate member data which can then in future be made available just by tapping onto a screen. This is way better than the traditional methods of keeping member registers which are hard to maintain and tedious to search for information. AI is therefore the need of the hour.
4. Gym Applications
This is possibly the easiest method to reach out to your customers. Almost every individual today has access to a smartphone. They use it to do a million things so why not get fit! So, get in touch with a software firm that can help you develop an app.
Focus on making it as interactive and user friendly as possible allowing customers to be able to feed in data and using AI or even exclusive trainers just for the app. For instance, your app can allow people to feed in their food intake so as to keep a track of the calories. You can also have round the clock professionals for the app who can provide solutions to any doubts or queries that your customers have.
This is a great way to market your gym and reach out to a wider range of people. Having an app also gives you insight into how to modify or correct your gym business by allowing customer feedback. Thus, a win-win situation.
The Pandemic has completely altered the way that people interact. From conferences conducted within four walls and training sessions having constraints of time and availability, the virtual world has helped change all of that. Webinars are useful sessions that your gym can host to be able to reach out to your target audience.
Come up with a panel of professionals who will be involved in your gym so that prospective customers will be able to make an informed decision. These webinars go a long way in building the credibility of your gym as it caters to the human need of being able to see and hear someone personally before people put their trust in them.
The aforementioned are just 5 of the latest trends that have been observed in the fitness world. Fitness statistics have shown an incredible 2.6% rise in the fitness industry globally. The increase in the number of fitness clubs, mobile apps, devices and the growing call to make health and fitness a lifestyle contribute to the overall development of gym businesses and strengthening of corporate relations.
Considering the great impact of the fitness industry, it is only obvious that gyms need to get up to date with the latest trends in technology so as to be able to help customers prioritize their health and fitness.