Facebook Ads can be an incredibly effective way to reach your target audience and drive conversions for your business. However, without proper tracking and reporting, it can be difficult to know what‘s working, what‘s not, and how to optimize your campaigns for better results.
While the native Facebook Ads Manager provides some basic reporting capabilities, it has limitations in terms of customization, data consolidation across multiple channels, and gaining actionable insights to improve performance. This is where third-party Facebook Ads reporting tools come in.
In this guide, we‘ll dive into the benefits of using dedicated reporting tools for your Facebook Ads campaigns and compare 12 of the top options on the market. Whether you‘re an in-house marketer or an agency managing client accounts, you‘re sure to find a solution that meets your needs.
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Why You Need a Dedicated Facebook Ads Reporting Tool
Before we get into the specific tools, let‘s talk about why you might want to invest in a reporting solution beyond the native Facebook Ads Manager. Here are some of the key benefits:
1. Consolidate Data from Multiple Channels
Most businesses are running ads across multiple platforms, not just Facebook. With a third-party reporting tool, you can pull in data from Google Ads, LinkedIn Ads, Twitter Ads, and more to get a holistic view of your paid social and PPC performance in one place. This saves time logging into multiple platforms and makes it easier to compare results.
2. Automate Report Generation and Scheduling
Manually putting together reports is time-consuming and prone to errors. With a dedicated reporting tool, you can automate the process by setting up templates, pulling in the metrics you care about, and scheduling reports to be sent to your team or clients on a daily, weekly, or monthly basis.
3. Customize Dashboards and Visualizations
While the Facebook Ads Manager provides a set of standard reports, you may want to customize the metrics, layout, and visual elements to better suit your needs. Reporting tools give you the flexibility to build dashboards from scratch or start with a template and modify it with drag-and-drop functionality.
4. Track Goals and Get Optimization Recommendations
To make your reports actionable, you need to be able to track progress towards specific goals and understand what levers to pull to get better results. Some reporting tools allow you to input target metrics and will show you pacing towards those goals. Others provide intelligent recommendations on how to optimize your campaigns based on past performance data.
5. White Label Reports for Clients
If you‘re an agency managing Facebook Ads for clients, you‘ll want a reporting solution that allows you to white label the dashboards and reports with your own branding. This creates a professional image and helps differentiate your services. Look for tools that allow custom logos, color schemes, and domains.
Top 12 Facebook Ads Reporting Tools
Now that we‘ve covered the "why", let‘s get into the "what". Here are 12 of the best Facebook Ads reporting tools to consider, along with details on pricing, features, and integrations.
1. Databox
Databox is an all-in-one business analytics platform that allows you to pull in data from Facebook Ads, as well as 70+ other marketing platforms and tools. With Databox, you can easily build interactive dashboards (no coding required), set goals, and visualize your data in a variety of ways.
Key features:
- Dashboard designer with drag-and-drop interface
- Goal tracking and alerting
- 200+ pre-built report templates
- Automated report scheduling and notifications
- White labeling for agencies
- Mobile app for viewing reports on the go
Pricing: Starts at $72/month for 3 users, with a 15-day free trial.
2. Datorama
Datorama, part of the Salesforce Marketing Cloud, is an enterprise-grade solution for marketing intelligence and analytics. It allows you to connect and unify all your marketing data, including from Facebook Ads, to get a single source of truth.
Key features:
- AI-powered data integration and harmonization
- Cross-channel data visualization and exploration
- Custom metrics, dimensions, and calculations
- Advanced segmentation and funnel analysis
- Role-based permissions and governance
- Direct data access via API
Pricing: Contact for a custom quote.
3. Improvado
Improvado is a marketing data aggregation platform that simplifies the process of extracting data from 200+ sources (including Facebook Ads), transforming it based on your business needs, and loading it into a central data warehouse or visualization tool.
Key features:
- Automated data extraction and transformation (ETL)
- Codeless integrations with marketing and sales tools
- Data mapping and modeling
- Granular user permissions and access control
- Push to data warehouses, BI tools, or visualization platforms
- Expert onboarding and customer support
Pricing: Starting at $100/month. Contact for a custom enterprise quote.
4. Windsor
Formerly known as Supermetrics, Windsor is a marketing reporting automation tool that allows you to easily fetch, blend and visualize your Facebook Ads data along with data from other platforms like Google Analytics, HubSpot, Shopify and more.
Key features:
- Plug-and-play data connectors for 40+ platforms
- Automated scheduled data refreshes
- Pre-built report templates for common use cases
- Shareable online dashboards
- Alerts for anomalies and threshold breaches
- Two-way Google Sheets integration
Pricing: Starts at $39/month for 3 users, with a 14-day free trial.
5. Funnel
Funnel is a marketing data collection and transformation platform that helps you automate your advertising reporting. With Funnel, you can gather data from Facebook Ads and 500+ other sources, and send it to a variety of destinations including Google Data Studio, Looker, Tableau, and more.
Key features:
- Prebuilt data connectors for advertising, e-commerce, CRM, and more
- Data export to warehouses, analytics tools, and dashboards
- Custom fields and metrics
- Data change alerts
- GDPR compliant raw data storage
- SQL transformations
Pricing: Starts at $499/month when paid annually. Contact for a quote.
6. Porter
Porter is a no-code data pipeline that lets you extract Facebook Ads data (as well as data from 300+ other tools and platforms), combine metrics to create custom KPIs, and visualize performance in dashboards and reports.
Key features:
- Managed ETL pipeline
- Data transformation and modeling
- Custom metrics and KPIs
- Unlimited users and data refreshes
- Dashboard and report builder
- Alerts and anomaly detection
Pricing: Starts at $250/month for 5 users. Book a demo to get a custom quote.
7. Adverity
Adverity is an intelligent marketing analytics platform that enables data-driven marketers to make better decisions and improve performance. It offers a powerful ETL solution for extracting data from Facebook Ads, as well as APIs, Google Sheets, and more.
Key features:
- Automated data integration from 600+ sources
- AI-powered data mapping and transformation
- Marketing-specific data model
- Proactive data quality monitoring
- Predictive analytics and forecasting
- Flexible dashboards and reports
Pricing: Contact for a custom quote based on your data volume and use case.
8. Swydo
Swydo is a reporting and monitoring platform for digital marketing agencies. It allows you to create professional, customizable reports for your Facebook Ads campaigns and other digital channels quickly and easily.
Key features:
- Drag-and-drop report builder
- 40+ integrations with Google Analytics, LinkedIn Ads, and more
- KPI monitoring and goal tracking
- Automated report scheduling and delivery
- White labeling with custom domains
- Mobile app for building and viewing reports
Pricing: Starts at $62/month for 10 accounts, with a 14-day free trial.
9. TapClicks
TapClicks is a marketing intelligence platform that enables end-to-end workflow, analytics, and reporting for agencies and media companies. Its smart connectors allow you to integrate Facebook Ads data, as well as data from 250+ other marketing and advertising tools.
Key features:
- Unified marketing data aggregation
- Order and task management
- Workflow visualization and approvals
- Multi-channel analytics and reporting
- Budgeting, invoicing, and expense tracking
- FTP, email, and API data ingestion
Pricing: Contact for a demo and custom pricing based on your needs.
10. AgencyAnalytics
AgencyAnalytics is an all-in-one reporting platform designed for marketing agencies. It allows you to automatically pull data from Facebook Ads, as well as 70+ other marketing channels to create comprehensive reports for your clients.
Key features:
- Drag-and-drop dashboard and report builder
- 40+ pre-configured report templates
- Automated report scheduling and client management
- SEO audit and site rankings tracking
- eCommerce and call tracking integrations
- White labeling with custom portal URLs
Pricing: Starts at $12/month for 5 campaigns, with a 14-day free trial.
11. Whatagraph
Whatagraph is a cross-channel reporting tool that helps agencies and marketers build visually engaging reports in minutes. With Whatagraph, you can pull data from Facebook Ads, Instagram Ads, Google Analytics, and 40+ other platforms to get a 360-degree view of your marketing performance.
Key features:
- Drag-and-drop report designer
- 100+ pre-made templates sorted by industry and role
- Automated branded reports sent via email
- Real-time data synchronization
- Calculated metrics and custom formulas
- Annotations, benchmarks, and data comparisons
Pricing: Starts at $119/month for 3 users, with a 7-day free trial.
12. Klipfolio
Klipfolio is a business dashboard platform that enables you to build powerful real-time visualizations of your marketing data. With Klipfolio‘s Facebook Ads connector, you can create custom metrics and dashboards to track your ad spend, clicks, impressions, and conversions.
Key features:
- Intuitive dashboard builder with library of pre-built visualizations
- Klips for combining data points into custom metrics
- Functions, formulas and filters to modify data
- Conditional formatting to highlight changes
- Slack, email, and mobile notifications
- Published links and Klip embeds for sharing
Pricing: Starts at $99/month for 5 users, with a 14-day free trial.
How to Choose the Right Facebook Ads Reporting Tool
With so many options available, how do you decide which Facebook Ads reporting tool is right for your business? Here are a few key factors to consider:
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Ease of use: Look for a tool with an intuitive interface and drag-and-drop functionality so you can build reports quickly without a steep learning curve.
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Integrations: Consider what other marketing platforms and tools you use, and make sure the reporting tool can pull in all the data you need.
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Customization: Check if the tool allows you to customize the metrics, dimensions, calculations, and visual elements to match your specific reporting needs.
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Automation: Evaluate the tool‘s capabilities for automated data syncing, report generation, and scheduling to save time on manual reporting tasks.
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Collaboration: If you work with a team or clients, look for features like user permissions, shared dashboards, and white labeling options.
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Pricing: Determine your budget and look for a tool that offers transparent, flexible pricing to fit your needs as you scale.
Before committing to a tool, take advantage of free trials to test out the features and see if it meets your expectations. You can also read reviews and case studies to learn how other businesses have used the tool successfully.
Conclusion
Effective reporting is essential for getting the most out of your Facebook Ads campaigns. By using a dedicated third-party reporting tool, you can save time, gain deeper insights, and make data-driven optimizations to improve your ad performance.
The 12 tools covered in this guide are some of the best options available, offering a range of features for data integration, dashboard building, visualization, and automation. Whether you‘re an in-house marketer or an agency serving clients, investing in a robust Facebook Ads reporting tool will pay off in better results and happier stakeholders.
To recap, here are the key benefits you can expect from using a dedicated reporting tool:
- Unified data from multiple channels in one place
- Customizable, visually engaging dashboards and reports
- Automated data integration and report scheduling
- Goal tracking and optimization recommendations
- Seamless collaboration and client reporting
Now it‘s time to take action! Pick a few tools that seem like a good fit, sign up for a free trial, and start building better Facebook Ad reports today.